The Efficiency of Advertisement is Measurable, or How Not to Waste A Ruble

А representative office of European service “TradeTracker” has been opened in Moscow, which allows to control reasonableness of expenses on advertisement.
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July 27, 2012 - PRLog -- А representative office of European service “TradeTracker” has been opened in Moscow, which allows to control reasonableness of expenses on advertisement and use simultaneously several models of payment depending on the purposes of the campaign and the type of advertising platform.  

“Trade Tracker” ( gives an advertiser an opportunity to set goals of an advertising campaign, to define the criteria of efficiency  and to choose the appropriate system of payment for different advertising platforms in the network of one advertising campaign in one window, - says Roman Klevtsov (, the  CEO  of “TradeTracker” in Russia. - The system allows to estimate the efficiency of advertising and to attach payment to an indicator of efficiency in order to nullify the risk of improper investment”.

European service gives users feasible advantages: an advertiser gets the precise and, what is more important, qualitative result – sales and action. In such a way, such kind of collaboration allows to secure the customer of advertisement against fraud, which can happen while paying for traffic or clicks, and nullify the risks of investments.

There is no point for advertising platforms to interact with an advertiser if their audience doesn’t intersect. Otherwise, their cooperation won’t give anything to the owner of the site placing the advertisement.

One of the main advantages of the service is the natural selection of appropriate advertising platforms, which bring the best results for an advertiser.

One more profitable feature of the system for platforms placing an advertisement is the high cost of “demonstrated” advertising message.

For example, the owner of the blog or site placing an advertisement of e-shop  with an average purchase receipt for 3000-5000 rubles, gets for one sale (on condition that an advertising campaign provides payment for such an action) 300-500 rubles. In comparison -  it is 2 or 3 times higher than for 1000 demonstrations of typical internet-banner. So “TradeTracker” leads e-advertisement to a new high quality level.

“TradeTracker” is a large integrator, that offers partnership programs for launching advertising campaigns in traditional e-advertisement as well as in social network and mobile applications. Moreover, due to the possibility of working with QR-codes, using the models “payment for action” and “payment for sale”, which are very popular abroad, “TradeTracker” allows to estimate the efficiency of printing publications, TV and outdoor advertisement.

How to find out the details?

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