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Disaster Restoration Company in Livonia, MI, Teams With SEO Firm to Reach Home- and Business Owners
US Restoration Services, a basement waterproofing company in Livonia, MI, recently partnered with online advertising company Prospect Genius.
According to a survey conducted by the Pew Internet & American Life Project in December 2011, 47% of American adult Internet users say they rely most prominently on the Internet to learn about local businesses. That means lacking an active, visible Web presence, a locally owned company like US Restoration Services, Inc. could lose out on almost half of the people in its area who need the services it offers. In contrast, Prospect Genius helps local businesses market to Internet-savvy members in their community.
Through a process called search engine optimization, or SEO, Prospect Genius improves a Web site’s search engine ranking. SEO involves incorporating industry- and location-specific keywords—for US Restoration Services, keywords related to water damage restoration, mold removal, and other disaster restoration assistance—into both Web site copy and related information. Going forward, when Livonia-area residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as “mold removal,” “lead abatement,” or “dehumidification,”
“Studies have shown that sites in the top two or three search engine results get the most clicks as a result of the search,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By driving traffic toward US Restoration Services’ site, we’re giving more Livonia residents the chance to learn what the business has to offer, and to consider it when they need help recovering from a disaster or hazardous situation in their building.”
US Restoration Services, Inc. specializes in water restoration, mold testing and remediation, lead testing and abatement, radon testing and mitigation, and dehumidification. Since 2002, US Restoration Services has been proud to bring together an experienced, knowledgeable staff with speedy service and affordable prices.