Partnership Addresses Major Concerns of Independent Pharmacy Owners
Attempts to find new revenue streams and increasing brand awareness leave some independent pharmacy owners feeling overwhelmed. Scalable Social Media and PharmacyGPO offer innovative solutions to both challenges.
Scalable Social Media offers websites, blogs and social media management with a focus on engaging customers, building trust and increasing exposure.
PharmacyGPO is not your father’s buying group! Along with the traditional benefits of increased buying power, PharmacyGPO works hard to increase your prescription business in a big way.
According to PharmacyGPO CEO Todd Eury, “The traditional pharmacy buying group model is incredibly stale. Though the business of pharmacy has changed substantially, most pharmacy buying groups or wholesaler models deal with product distribution, cost of goods, contract management, and rebate dollars in the same way they have for the past 20 years. We knew there had to be a better way and we decided to evolve and build the 1st pharmacy buying group that actually helps its members generate new customers.”
Why Use PharmacyGPO?
PharmacyGPO actively provides members with strategies to maximize product reimbursement. Timely communications on existing and new generics as well as significant industry news help keep your pharmacy in the know. Members benefit from a dedicated sales and marketing team focused on new prescription business development, which will increase profitability. Their pharmacy insurance network covers over 66,000 pharmacies throughout the United States with Independent Pharmacies as our preferred network.
Why the Partnership Between Scalable Social Media and PharmacyGPO
Big supporters of Independent Pharmacy, Scalable Social Media and PharmacyGPO connected through a Pharmacy Podcast interview on the subject of social media for independent pharmacies. Scalable saw in PharmacyGPO the kind of proactive business partner that will work hard for the success of Independents.
According to Scalable Partner Alisa Meredith, “PharmacyGPO is going beyond the ‘discount for volume’ business model to really become an extension of their member pharmacies’ sales team. That model mirrors very nicely our approach to social media management.”
Pharmacy GPO’s Todd Eury adds, “The use of social media in business will continue to evolve and every pharmacy operator needs to understand that social media is here to stay. I overheard a pharmacy owner at a national conference in the spring of 2012 say that Facebook and social media were just fads and would soon die out in business. This is the same mentality that Xerox Board of directors initially had about the “mouse” to interact with graphical user interfaces for micro-computing in the 1970s.
Scalable Social Media understands the importance of social media as a critical part of a pharmacy businesses marketing strategy. PharmacyGPO believes that Alisa Meredith and her team can help maximize a pharmacy’s market presence through their social media tools.”
What the Partnership Means for Independent Pharmacy Owners
Pharmacy GPO Members will enjoy 25% off the start up cost of websites, blogs and social media management by Scalable Social Media, as well as 10% off the monthly fee. Additional incentives may be offered by Pharmacy GPO. With both Scalable and GPO behind your independent pharmacy, you can spend less time drumming up prescription business and marketing and more time doing what you do best.
Page Updated Last on: Jul 25, 2012