InventCommerce Launches Mobile Commerce Search Solution

A new pre-built solution that leverages Google Commerce Search to rapidly drive Mobile conversion
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* Search
* Retail
* Ecommerce

* Marketing

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* Products

July 25, 2012 - PRLog -- London: 25 July 2012 InventCommerce today announced the launch of their Mobile Ready Commerce Search solution to support the growing number of companies looking to quickly and effectively drive conversion via their mobile eCommerce.

InventCommerce, Google’s UK Go-To-Market partner for Commerce Search, have developed a Quick Start solution for Mobile Commerce Search that delivers fast and accurate search capability for any consumers searching for products on a mobile site.  ‘’Mobile Commerce Search delivers superb search capability for businesses struggling with driving mobile conversation’’ says Kevin Ludford, CEO of InventCommerce.

Mobile Ready Commerce Search enhances the mobile search experience with powerful features such as search-as-you-type,  auto-complete and spell corrections. The solution also contains relevancy capability,  taking the wisdom from the millions of mobile search requests and referencing the user’s product, delivering instant search results to the phone. Additionally, by providing  inventory data, users can enhance the results with location and item availability.

“Google Commerce Search is the new navigation for mobile’’ says Kevin Ludford. “ Whilst Mobile Commerce is on the mind of every retailer today, many have still not addressed the need in the way users interact with travel sites  via a mobile device to drive conversion.   A mobile commerce user journey is fundamentally different compared to an internet browsing consumer. Shopping on a mobile is very ‘intent’ driven. Users are product driven and typically know what they are searching for. The goal is to locate that product as quickly and as easily as possible, either for price, stock comparison or to complete a transaction. The mobile consumer journey typically takes place whilst the user is on the move or distracted but inevitably in a hurry.”
Jason qlmxt Bramsden, InventCommerce CTO says:
“Consumers spend most of their time searching for the right product in the first place. Today consumers spend time trying to navigate a mobile site, with poorly constructed navigation, or when available, attempting to complete a search. They often fall into the ‘fat finger’ trap by mistyping or misspelling words, making it challenging to find the right product in the first place and often searching multiple times with little success. Mobile Commerce search solves that problem.”

He added:

‘’We can implement Mobile Commerce Search, powered by Google, very quickly for any retailer on their mobile site. Category browsing  just doesn’t work for mobiles and means Search becomes the critical product discovery and navigation mechanism for mobile commerce.”    
To find out more about Mobile Commerce Search, go to

About InventCommerce

InventCommerce Ltd are a London based specialist eCommerce technology solutions business delivering  innovative eCommerce solutions for retailers. As a Magento & Demandware platform partner, they support retailers around eCommerce strategy, platform development and deployment to supports clients with global trading ecommerce solutions.  Core expertise in new retail concepts, Omni-channel, International expansion Private, Flash Sales and Mobile eCommerce solutions.
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