Franchise Veteran Joins Denver’s Fresh Nail Wax and Dry Bar: Launches Nationwide Expansion

Denver’s local Fresh Nail, Wax and Dry Bar is expanding nationwide with franchise veteran Tra Williams spearheading the expansion program.
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July 24, 2012 - PRLog -- Media Contact:                 
Tracy Weise
Weise Communications
(303) 996-9940, ext. 102

DENVER (July 24, 2012) Fresh Nail, Wax and Dry Bar is growing inside and out.  With 13 locations planned for Colorado, the Denver-based concept has tapped a franchise industry veteran to spearhead their national expansion program.

Tra Williams, Chief Growth Officer for a Florida-based franchise development firm, was recently selected to lead the Fresh franchise system that has gained considerable momentum in recent months. Formerly President of Atlanta-based Planet Smoothie, Williams brings nearly two decades of brand management and franchise expertise to Fresh.  “With calls for franchise rights pouring in from all over the nation, maintaining Fresh’s culture of quality and innovation is our top priority,” Williams stated.

According to Melissa Smith, Executive Vice President of Fresh, "We are so pleased to have Tra on board to lead the Fresh franchise system.  He is uniquely qualified with years of experience in both operations and development.” Smith continued, “Tra is a natural leader.  Everyone on Team Fresh is excited to have him take us to the next level.”

Fresh began franchising earlier this year after two years of unprecedented success at their flagship location in Aspen Grove, CO.  With hundreds of members from all over metropolitan Denver, Fresh’s expansion plans are born of necessity.  The limited franchise locations available in Colorado will be made available to the public on September 15, 2012.  WIlliams has also decided to accept pre-orders for locations outside of Colorado in groups of three, five and ten.

Collaborating with Williams are Denver-based WalderaScott Real Estate Partners, Vaughn Designs, and Weise Communications. With experts in site selection along with design and marketing, Fresh has built a veritable dream team of industry experts. According to Williams, WalderaScott will select only the absolute best locations for Vaughn’s patent-pending design. Weise Communications will lead Fresh’s marketing and advertising campaigns that are designed to ensure the success and profitability of every franchisee.

With a patent-pending design, a dream team of industry pro’s, an innovative business model and affordable luxury, everything about this Denver-based success story is...Fresh.

For more information about Fresh Nail, Wax, and Dry Bar franchise opportunities visit

About Fresh Nail, Wax, and Dry Bar
Fresh is a full-service nail, wax and blow-dry bar that offers affordable luxury. Providing relaxing services in a calming atmosphere, Fresh is redefining the salon experience. All products used at Fresh are made in the USA, are non-toxic, guilt free and earth friendly. This innovative concept is reviving the beauty industry with affordable luxury. For more information, visit
Source:Weise Communications
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Tags:Expansion, Franchising, Small Business, Beauty
Industry:Beauty, Business
Location:Colorado - United States
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