Schubros Releases 680 IPA, Offering Greater Food-Pairing Versatility Than Other IPA Beer Brands

Schubros Brewery to Officially Introduce New 680 IPA Craft Beer at Launch Party in Livermore at The Livermore Saloon This Saturday, July 28, from 1:00 pm to 5:00 pm
Schubros Introduces 680 IPA
Schubros Introduces 680 IPA
July 24, 2012 - PRLog -- Schubros Brewery, a craft brewery that offers a bold epicurean experience through its distinctively reciped beers, will celebrate the release of its newest premium craft beer, 680 IPA, at The Livermore Saloon on July 28 from 1:00 pm to 5:00 pm. Guests will enjoy Schubros 680 IPA and the brewery’s flagship beer, Nico American Wheat, along with a special food pairing menu and live music.

The brewery, which operates from Lafayette through Livermore, will donate one percent of sales from 680 IPA to local educational foundations in the specific area in which the beer is sold.

“We’re very excited to introduce 680 IPA as a great representative of the versatile beers we brew,” said Mike Johannsen, Chief Brewing Officer for Schubros Brewery. “Like your typical IPA, 680 holds up to spices and cuts through the fats of a pizza or Tikka Masala. But this IPA is unique because of its balance. It doesn’t overwhelm subtle flavors or wipe out your palate like many other beers -- 680 was designed to pair with food not cover it up.”

“Our goal at Schubros is to bring our area a truly different beer experience,” said Ian Schuster, president of Schubros Brewery. “680 IPA does just that, disrupting traditional IPA taste profiles. All our beers are made to be good stand alone drinks, but they’re also crafted for an occasion. Couple them with the right food -- serve them at the right temperature and in the right glass -- and the enjoyment is many times greater.”

“I should also add that we’ve dedicated this beer to celebrating what sets our neighborhoods along the 680 corridor apart, hence the name,” continued Schuster.  

More About Schubros 680 IPA
Schubros 680 IPA utilizes caramel and specialty malts, giving it a rounder, richer mouth-feel that is different from traditional IPAs as well as a bright mahogany color. The beer is highly versatile in its ability to pair with numerous foods. Without being overpowering or hyper-bitter, 680 IPA strikes a balance of a citrusy aromatic hops, malt-body and smooth, balanced bitterness.

Event Details
Schubros Brewery’s 680 IPA launch party will be held at The Livermore Saloon on Saturday, July 28, from 1:00 pm to 5:00 pm. Located at 2223 First Street, Livermore California, The Livermore Saloon offers one of the largest and most diverse selection of craft beer in the Tri-Valley.

About Schubros Brewery
San Ramon-based Schubros Brewery was founded in 2011 by four beer and food industry veterans who, together, possess nearly 50 years of industry experience. Striving to elevate beer enjoyment to the highest level, Schubros believes in creating the ultimate epicurean experience through its purposefully reciped beers. The brewery is guided by three core values – community, responsibility and quality. Schubros Brewery plans to participate in community events, hire locally and give one percent of its core-brand sales to worthy organizations in the San Ramon Valley and Tri-Valley regions including area schools, parks and wildlife and environment preservation groups.  The company is committed to preserving the purity of its brands, investing in green technology and using all-natural and organic ingredients. For more information about Schubros Brewery and its management and values, please visit or call (925) 786-2232.

Media Contact:
Andrea Corry
TopMind PR
(925) 640-5482

Source:Schubros Brewery
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Tags:Craft Beer, Wine, Beverages, Brewery, Brewing, Draught Beer, Ipa, Brewing Company, Brewer, Food And Beer Pairing
Industry:Consumer, Restaurants, Lifestyle
Location:San Ramon - California - United States
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