July 23, 2012
-- Al Mayyasa, a Dubai- based fashion label by Emirati designer Fatma bin Fahad, has unveiled “Story of Alia” its debut collection for teenagers specifically targeted to fill the gap in teen fashion market. “Story of Alia” features exuberant coloured jackets, vests, jump suits and dresses for 13 to 19 year olds and infuses bohemia and glamour to give a stylish yet comfortable look. The collection uses traditional textiles and fabrics like jersey, tulle, chiffon and sheer fabrics to give a sense of depth and scale.
Natalia, the daughter of former Miss Romania, Ms. Carmen McMillen, has been appointed as the muse for “Story of Alia” collection. Al Mayyasa selected Natalia to reflect a fashion line that embodies energy, vitality and style sense for this generation. As the Al Mayyasa brand evolves to include a teenage label, every young fashionista will now have the opportunity to add a little designer piece to her wardrobe. “Story of Alia” collection reflects every teenager’s inherent super-girly, fun style with the right amount of feminine sophistication.
“Whilst there are plenty of high street stores for teenagers, there are not many designers that cater exclusively for the designer-brand teen fashion market. This new collection was designed to cater to this segment giving the fashion conscious teenagers that special piece for their wardrobe” explains Fatma bin Fahad, Al Mayyasa.
“Story of Alia” is currently available exclusively at Al Mayyasa boutique on Safa Road. For more information please visit; www.almayyasa.com;