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The Post Record Label Days: Crowd-Funding Makes Artist’s Vision Possible
Eric Shouse, a singer/songwriting from Los Angeles, makes use of social media in order to fund his debut solo album and build a community of fans at the same time.
The draw for many creators is more than just the fundraising. Many of the projects launched through Kickstarter are using the opportunity to grow interest in their product through videos where they tell the story of their project and try to help the viewers (potential “backers” of the project) catch the vision. Many also use the process to get feedback from their target audience before the product is finished. And backers receive rewards that grow with the size of their donation which helps build enthusiasm.
Regarding crowd-funding, Eric Shouse, who has recorded and released several albums with other bands, says he wouldn’t want to make his debut solo album any other way. “In this new age of social media, people are savvy. They don’t want to just be marketed to and then consume a product. They want to be a part of the story. They want to come along on the creative journey and be connected to this new and exciting thing you are creating”, Shouse said. “And that’s what we’re trying to do with this album project”.
Kickstarter the most well-known of a number of “crowd-funding”
“For me, the deadline is an exciting challenge. I have until August 9th to raise $8,000 or this album doesn’t happen”, Eric adds, “But I’m confident that it will happen. I have already received over 55% of the pledges needed and I keep hearing how excited people are about joining in on this experiment!”
To learn more about Eric Shouse’s Kickstarter project here: