The Post Record Label Days: Crowd-Funding Makes Artist’s Vision Possible

Eric Shouse, a singer/songwriting from Los Angeles, makes use of social media in order to fund his debut solo album and build a community of fans at the same time.
Eric Shouse - L.A. singer/songwriter preps for a new album with crowd-funing
Eric Shouse - L.A. singer/songwriter preps for a new album with crowd-funing
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July 23, 2012 - PRLog -- Los Angeles, CA – Independent music artist, Eric Shouse has just launched a 26 day fundraising campaign using the popular crowd-funding website And he is not the first nor will he be the last musician, film-maker, visual artist, video game designer, author or tech company to do the same.

The draw for many creators is more than just the fundraising. Many of the projects launched through Kickstarter are using the opportunity to grow interest in their product through videos where they tell the story of their project and try to help the viewers (potential “backers” of the project) catch the vision. Many also use the process to get feedback from their target audience before the product is finished. And backers receive rewards that grow with the size of their donation which helps build enthusiasm.

Regarding crowd-funding, Eric Shouse, who has recorded and released several albums with other bands, says he wouldn’t want to make his debut solo album any other way. “In this new age of social media, people are savvy. They don’t want to just be marketed to and then consume a product. They want to be a part of the story. They want to come along on the creative journey and be connected to this new and exciting thing you are creating”, Shouse said. “And that’s what we’re trying to do with this album project”.

Kickstarter the most well-known of a number of “crowd-funding” websites where people can choose to contribute money to people with a plan to complete a project that pitch to potential supporters. But Kickstarter is different because if the total goal amount set by the creators isn’t raised by a certain date, none of the pledged money is charged and the creators don’t receive the money to make their project.

“For me, the deadline is an exciting challenge. I have until August 9th to raise $8,000 or this album doesn’t happen”, Eric adds, “But I’m confident that it will happen. I have already received over 55% of the pledges needed and I keep hearing how excited people are about joining in on this experiment!”

To learn more about Eric Shouse’s Kickstarter project here:
Source:Everybody Run Music
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Tags:Social Media, Kickstarter, Music, Album, Fundraising
Industry:Music, Technology
Location:United States
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