July 20, 2012
-- Americans are on a seemingly constant search for the right diet, but for most changing dietary habits can be as daunting and problematic as changing ones religion. That's why CrossFit Pacific Coast (CPC) has created the Paleo Challenge, a bi-annual eight-week nutrition program designed to help anyone his or her weight loss goals through education and community support. For the first time they will be incorporating access to the CPC team Whole Life Challenge website that will keep participants accountable by tracking not only nutrition, but exercise, sleep, and other healthy habits. Other incentives for sticking with the program include weekly prizes from local vendors, such as Backyard Bowls, Revolution Wellness, Innov8 shoes, Rockstar Transportation, Stronger faster Healthier, James Ballyntine Parkour Instruction, and MeeNut Butter.
The Paleo Diet (AKA Caveman Diet), consists mainly of fish, grass-fed pasture raised meats, vegetables, fruit, roots, and nuts, and excludes grains, legumes, dairy products, salt, refined sugar, and processed oils. The program challenges participants to incorporate this diet into their lives for eight weeks and see the results. The changes that gym members have seen over the last three years while doing the challenge have been staggering, and not limited to weight loss. In addition to dropping weight some participants have noted better sleep, sharper vision, and a reduction of chronic inflammatory diseases.
The program kicks off with a Paleo Diet seminar on July 19th at CrossFit Pacific Coast by owners Eric Malzone and Traver Boehm, and includes a starter kit that features recipes, and local restaurants that are Paleo friendly. July 21st is day 1, and will include body measurements and a scored workout. After eight weeks another set of body measurements will be done, and the same scored workout will be completed to provide measurable results. Community support is one of the biggest advantages to this program, as things become more difficult, it is increasingly important to have a shoulder to lean on. “We encourage everyone who participates in the challenge to reach out to members of their family, friends, roommates, anyone who has wanted to get healthier and do it together,” said Co-Owner Traver Boehm.
CrossFit Pacific Coast is a CrossFit affiliate founded by friends and former college water polo teammates Traver Boehm and Eric Malzone. They are located at 220 East Cota Street in downtown Santa Barbara. As one of the largest CrossFit affiliates on the Central Coast they employ a team of seven CrossFit Certified coaches and train over 150 athletes. In addition to crossfit, they offer private training, team training, yoga classes, bootcamps, a Bridal program, wellness seminars, and a combination yoga/crossfit class called “Heaven and Hell.
For more information about the Paleo Challenge or CrossFit Pacific Coast, please call (805) 845-4171, or go to their website crossfitpacificcoast.com.