Mattress Shops Like Bedmax Are Driving Down the Price of Mattresses which means Savings for Customer

Are smaller merchants partnering with smaller-sized manufacturers creating a large savings for clients while affecting the earnings of the four large manufacturers Tempur-Pedic, Serta, Simmons and Sealy?
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* Mattress Store
* Furniture Store
* Foam Mattress
* Brett Blackman

* Mattress Sales

* Olathe - Kansas - US

* Companies

July 20, 2012 - PRLog -- Olathe, Kansas-July 18, 2012--Enhanced levels of competition not just in the United States but globally might be the cause of the 75% drop in worth of Tempur-pedic stock.  Smaller merchants are negotiating aggressive agreements with smaller-sized producers to drastically impact the "Big Four's" bottom line.  It's a new day for the mattress industry.  With aggressive rivals coming in, Tempur-Pedic and other large names cannot afford to be sleepy.  And their margins might possibly never be the same again (MSN 6/6/2012).

One of these new organizations is Bedmax Mattress and Furniture Store.  Bedmax was launched only twelve months ago, but its expansion is astounding-- they are opening locations across the country on a monthly basis.  What was the trigger of their success?  Founder Brett Blackman states "Well, we asked the big question that everybody ought to ask--Why?  Why is the mattress business done this way?  Is this the best possible way to do it?  We have discovered that often the current method of doing things is the most successful way, but occasionally the status quo exists simply because no one has made the tough choice  to decrease their cost and concentrate on innovation.  They have just become comfortable."

Bedmax boasts three main concepts which lead to their success:

First, the typical furniture retailer has 25,000 square feet packed with household furniture and mattresses with a typical lease of  $25,000 each month.  All Bedmax furniture and mattress stores are in a reduced cost and clean location with a significantly scaled-down showroom.  This enables Bedmax to minimize overhead by 95%, passing the savings straight to the customer.

Second, the furniture industry is an aging business with less than a third of mattress and furniture stores marketing online (Furniture Today).  Bedmax has created a proprietary web
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