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easyJet Holidays reports Egypt ‘bounce-back’ Website traffic reaches pre-revolution levels
Sales of holidays to Egypt have bounced back after the 2011 Egyptian revolution
Mandy Round, General Manger commented ”While there was a temporary drop in bookings following the troubles, you can see a spike in interest that coincided with the elections in May and it has continued to thrive. It is not surprising that the destination remains resilient as it offers year-round sunshine, quality hotels and well as the cultural aspects and some of the best diving in the world.”
Although easyJet's airline seat sales were maintained over the period of the revolution, tour operator sales across the industry were impacted. The easyJet Holidays website saw interest levels spike in January when Egypt was the top selling destination, taking an 8% share of the business.
The site is now reporting an increase in traffic to its Egypt pages of 10% in May when the country came back into the headlines because of the elections and a further 20% during June. Traffic to its ‘2012 Holidays in Egypt’ page saw a staggering increase of almost 300% from May to June.
The recovery continues with the first 10 days of July seeing an increase in traffic and bookings over the same period up by more than 15% year on year.
Sharm El Sheikh which suffered less disruption than other areas of the country is also seeing steady web traffic increases growing by 30% and 20% for May and June respectively.
For more information visit http://holidays.easyjet.com or http://holidays.easyjet.com/
Notes to editors
The arrangements for a holiday booked on the easyJet Holidays website are made by easyJet, acting as principal for flights and as disclosed agent for travel insurance, car rental and airport parking; and by Lowcostbeds acting as agent for accommodation and transfers.
For further information please contact: Emma Waddell