New Survey on Use of Twitter and Social Media for Promotion of Political Causes, Books and Products

This is an attempt to discover the use of Twitter as a communications, promotion and marketing service by various community groups. Initial results are based on informal polls of various group and club meetings with memberships ranging from 10 to 200
Out of the Box Thinking is Required to Take Advantage of New  Electronic Tools
Out of the Box Thinking is Required to Take Advantage of New Electronic Tools
July 20, 2012 - PRLog -- Initial results of 21st Century Research survey of Twitter use show a very low usage rate of Twitter by the rank and file of various member groups polled recently. This is in contrast to the constant indication of Twitter use by public figures in radio and TV as well as in some businesses and national organizations.

The overall results suggest that only about 1% to 2% of the general public that makes up memberships of community groups and clubs are aware or use Twitter. In fact their use of Twitter consists mostly of registration and an attempt to use it with a simple tweet message. Several reported disappointment due to lack of response.

There is a little more usage of Facebook among the same community groups. This is primarily because Facebook as a social media service has been in existence somewhat longer than Twitter and because it addresses communications among family and friends between whom E-mail communications may already exist. It does not have the potential to develop contacts with strangers as readily as Twitter. Nevertheless use of Twitter or Facebook for promotions of products, books or causes is negligible.

Clearly the general public is not aware of the potential uses of rapid technology developments even if these achievements are announced on traditional media of newspapers, magazines, radio and TV.  However, highly capable wireless digital devices provide the hardware infrastructure which opens up global communications for voice, text, images and video. Social media such as Twitter, Facebook, Linkedin and YouTube provide the magnifier effect leading to the viral state of certain messages and products that are properly promoted and marketed. Proliferation of smartphones and tablets and rapidly falling prices are expected to draw more public to the use of social  media in the near future.

These new social media are forms of publicity which traditionally was supplied by public relations services like the PRLog which distributes this particular press release.  The general public clearly does not yet understand their usage as "broadcasting" systems controlled by individuals because of the widespread use of e-mail and concentration on exchange of family photos and games.

What it all means is that an author of today can become the writer, agent, publisher and promoter of his work without using outside services except for independent editorial assessment of his work. 21st Century Research is planning a special guide along those lines "Author, Agent, Publisher, Promoter" which will also be published on Amazon Kindle in the future.

Amazon Kindle Publications

General public lack of knowledge about Twitter and Facebook, also extends to the use of E-book services such as Amazon Kindle. While it is growing rapidly, the majority of writers continue to seek agents who in turn claim to have contacts with publishers. Yet you can discover many editors and publishers with Twitter accounts who can be approached directly by an author who knows how to use Twitter and its specific functions to transmitt information relating to a book and its cover.

Bohdan O. Szuprowicz, President of 21st Century Research,  is already testing the applicability of Amazon Kindle publishing with several E-Stories including "The Sweet Taste of Revenge", "A Cold War Love Affair", "How They Stopped Hitler's Nuclear Weapons Program", and "A Sawgrass Vendetta". A "Global Obama Cartoons Stalker"  is the next E-Directory in preparation to handle the political satire involved in the current electioneering era.

Nuclear Terror Geopolitics Research

21st Century  Research has also started a program to evaluate developing nuclear terror threats from non-government organizations(NGO's). who may want to resort to political blackmail using  nuclear weapons and devices. This is perceived as the greatest threat of the future for which most developed countries are not prepared. Several fiction and non-fiction projects are under way designed to bring attention to and underscore this critical vision of the future.

About 21st Century Research
Bohdan O. Szuprowicz, President of 21st Century Research, arrived in the Unites States soon after the Russians launched the Sputnik satellite in 1957. He was recruited by Boeing in Seattle as an engineer and later he joined General Dynamics and IBM, whence he moved to the Center for Economic and Industrial Research Inc. headquartered in Washington DC. He began writing articles about progress of automation in many industries and became the editor of High Technology West, a subsidiary of the newspaper California Business in Los Angeles. This was followed by a round-the-world trip to evaluate computerization in many countries of Africa, Australasia and Europe and included a special visit to Vietnam to observe use of information technology under wartime conditions.

He founded the 21st Century Research consultancy and collaborated with Chase Manhattan Bank in setting up a market research operation to evaluate opportunities in China, the Soviet Union and Eastern Europe. He traveled frequently to those areas and crossed Checkpoint Charlie to East Berlin on several occasions. He also toured South Africa to observe apartheid environments and met with independence fighters in Namibia. His work on network planning earned him an invitation to present it at the International Symposium on Operations Research for Developing Countries in Paris.

As a result of his experiences and research into geopolitics, he published “Doing Business with People’s Republic of China” and “How to Avoid Strategic Materials Shortages” with John Wiley & Sons, as well as “How to Invest in Strategic Metals” with St. Martin’s Press. He also published “Multimedia Networking” with McGraw-Hill, which included Japanese and Korean editions and “Multimedia Tools for Managers” developed for AMACOM. Szuprowicz also collaborated for several years with Computer Technology Research, which published corporate reports on Internet and networking technologies.

For several years Szuprowicz was managing editor of several newsletters on Internet technology applications and a columnist for Financial Sentinel, Moneyworld and other magazines. He published “Supergrowth Technology USA,” an investment newsletter, and consulted with many corporations on technology markets. His current research focus is on Nuclear Terror Geopolitics on a worldwide basis.

He also published hundreds of articles in many countries in journals such as Les Affaires, Atlanta Constitution, Australian Financial News, Barron’s Weekly, Bull & Bear, Business South Africa, California Business, Canadian Business, China Business Review, Christian Science Monitor, Computerworld, Denver Post, Dun’s Review, Eurofinance, Financial Post, Investment Dealers Digest, IPO Reporter, Japan Economic Journal, National Investment & Finance of India, Newsday, Newsweek International, New Scientist, Oficinas, Singapore Times, Skrzydlata Polska, Usine Nouvelle, Wall Street Microinvestor, Wall Street Transcript, ZeroUno and many others.

He has been a frequent speaker, panelist and moderator at international conventions, symposia and conferences. He holds a BS degree from the Imperial College of Science and Technology of the University of London. He also did postgraduate work in journalism and management at Columbia University in New York and UCLA in California.

Szuprowicz is an active member of the British Schools and Universities Club, the Schiehallion Club of Kinloch Rannoch, Republican Club of South Sarasota County, Sarasota Fiction Writers, Sarasota Authors Connection, Sarasota Writers Forum, Sarasota Camera Club, Sarasota PC Users Group, Jacaranda Writers Group, Nokomis Writers, and was previously a member of the Royal Aeronautical Society.
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Tags:Twitter, Communications, Books and Publications, Marketing of Products, Promotion of Political Causes
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