Cycling Sports Group Goes with b2b2dot0 and Magento eCommerce

Cycling Sports Group Goes with b2b2dot0 and Magento eCommerce SAP Implementation
Spread the Word
Listed Under

* Sap
* Ecommerce
* B2B
* Integration
* Magento

* Technology

* US

July 20, 2012 - PRLog -- Cycling Sports Group (CSG), a division of Dorel Industries, represents five different bicycle brands and supports more than 5000 Independent Bicycle Dealers in the US, Europe and Japan.  The CSG portfolio includes some of the most recognizable bicycle brands in the world: Cannondale, GT, Mongoose, Schwinn and SUGOi. Even though CSG had an existing b2b website, most of the company’s orders were handled off-line.
“Before launching our new b2b website, 90% of our dealer orders were placed and managed via phone or email directly through our Account Managers or our Dealer Service Team. We had a previous version of a b2b website that dealers mainly used to check inventory. But, information in our old site was not real-time, so dealers were hesitant to place orders,” noted Adam Horowitz, Global B2b Manager for Cycling Sports Group.
CSG was looking for a best-in-class, open source ecommerce platform with catalog management. They chose Magento; they wanted a web-based, self-service order management portal for their dealers.  “We were on a path to go live with a new SAP implementation and a new Magento catalog at the same time.  And we wanted the two things to be connected with real-time data.  We needed help.  So, we did a Google search on SAP + Magento and that led us to b2b2dot0.”
About b2b2dot0:
b2b2dot0 ( enables manufacturers who run SAP to provide an online B2B order-to-cash process for their customers and employees.
b2b2dot0 offers a real time SaaS eCommerce solution that reduces costs, labor, risk, and Days Sales Outstanding by extending SAP data and business processes to the online ordering process. B2B buyers get accurate, real time, and personalized information as well as online access to official order documents. Buyers are empowered to make accurate business decisions in a self-service mode, and accounts payable roles can utilize the Web AR solution to apply credits and pay open invoices online.
Magento and b2b2dot0
Magento is a powerful open-source eCommerce platform that manufacturers can use to build and run online stores. It offers manufacturers the ability to easily create customized eCommerce experiences for their buyers, and enables companies to market their products to a variety of audiences. Integrating Magento with b2b2dot0′s SAP-integrated service, manufacturers can create a web sales channel focused on their largest revenue source that rivals those of consumer-oriented sites.
Actionable Intelligence drives eCommerce profitability.  According to b2b2dot0 CEO, Sam Bayer, “We continually monitor our clients' eCommerce sites for information regarding web traffic, business intelligence, customer satisfaction, defects, and other data.  This is vital information that manufacturers can use to improve processes, enhance the user experience, and maximize order management efficiency.”  
Focusing on Core Competencies
Bayer also noted that, “All of our clients have made a conscious decision to focus on their core competencies...manufacturing...and the support thereof. They do not want to become eCommerce technology gurus.”  The "modern day" IT Executive is more concerned with delivering real value to their customers and maintaining organizational agility than growing the number of software developers in their organization.  

Sam Bayer, CEO
Source:TR Cutler
Tags:Sap, Ecommerce, B2B, Integration, Magento
Location:United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
TR Cutler Inc News
Daily News
Weekly News

Like PRLog?
Click to Share