Alathar and Bugshan for Perfume organize a contest for the famous French perfume Mancera

Alathar Company, the leading company in marketing perfumes in Saudi Arabia, held its first raffle draw event for its customers on a Mercedes car model 2012.
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July 18, 2012 - PRLog -- The grand prize, a Mercedes car model 2012
 The event took place at Bugshan for Perfumes and Cosmetics showroom at Sahara Mall in Riyadh. The event was attended by a number of the Company's distributors, customers and the press.  The raffle was drawn and  Mr. Saleh Al Zahrani won the grand prize.
Holding of this event came after the conclusion of a 4-month  promotional campaign  organized  by Alathar Company in collaboration with Bugshan Perfumes and Cosmetics, the main retail dealer for perfumes in Saudi Arabia.   The campaign included many awareness  activities about Bugshan perfumeries in general, and about the famous French perfume  (Mancera), which was launched in Saudi Arabia for the first time in 2008, and has been popular and widely accepted by Saudi consumers since then. This contest has been dedicated to clients who bought (Mancera) perfume from Bugshan perfumeries during last June.
In his speech at the event, General Manager for Sales at Bugshan for Perfumes and Cosmetics, welcomed the attendees and thanked them for their participation in the event, and said: "We have received a great number of application forms and mostly were correct, of course, the luckiest person won the grand prize, the Mercedes 2012, though, I do anticipate that all participants won the prize through buying (Mancera) perfume, the most fascinating perfume."
"It's a big surprise, I wasn't expecting to win, thanks to God Almighty and to the successful and effective marketing campaign conducted by the company to widespread awareness about this marvelous perfume. Yes, I consider myself lucky as I won such great perfume and luxury car at the same time. Thank you (Mancera), said Mr Saleh Al Zahrani after winning the Mercedes.

Meanwhile, the Marketing Manager at Alathar Company, commented on the contest by saying:" We were very pleased in cooperating with  Bugshan for Perfume and Cosmetics, it had been very fruitful campaign through which we  achieved our main goal, which was to widespread awareness about  (Mancera) collection of perfumes, that  had been created by the renowned French perfumer (Pierre Mancera). Mancera collection consists of seven basic perfumes including fancy and beautiful perfumes for women, and oriental luxurious fragrances that suit the genuine Arab taste, for men.
He added: "This is the first contest and was devoted only to those who purchased (Mancera) perfume from Bugshan perfumeries during last June, two more contests to follow and will be open for all clients of this fantastic perfume kingdom wide. Mancera perfume is available at all major perfumeries throughout Saudi Arabia.

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