Luxury Builders’ Plan for Hasentree Leads to Sales Success

July 18, 2012 - PRLog -- (Raleigh, N.C.) –When Toll Brothers,  (TollBrothers.com) the nation’s leading builder of luxury homes and developer of fine communities around the Triangle, purchased Hasentree in February of 2010, it knew with the right guidance and effort the Triangle’s most prestigious and luxurious community could be affordable to all. That vision is coming full circle for the luxury home builder. In fact, over the last two months, Toll Brothers has sold 16 new homes at Hasentree.

“The excitement surrounding the community has continued to build, especially with the completion of all our model homes,” said Ryan Switzer, Senior Project Manager for Toll Brothers. “When Hasentree was first introduced it was billed as the most expensive residential community in the Triangle, so it has taken some time for buyers to realize that they don’t have to invest a million dollars or more to live in this beautiful community. Our Executive Collection, priced from the mid $400’s has been extremely popular and a big part of our increased sales. It is a prime example of the tremendous value we are able to provide to luxury buyers.”  

Since acquiring the community, Toll Brothers has introduced three distinct home designs for buyers priced from the mid $300s to the low $600s. The Executive Collection has proven to be the most popular design, with features such as 10’ first-floor ceilings, gourmet kitchens with granite countertops and hardwood floors in the kitchen, breakfast area and dining room.  Homes are built on large, heavily wooded or golf course home sites with hundreds of customizing options available. Like all Toll Brothers homes, the Executive Collection is Energy Star Certified, and includes at no additional cost to the buyer, high performance Low-E windows, high efficiency gas furnace and air conditioning, and programmable thermostats for years of energy savings and lower utility bills.

“We are proud of the homes we are building and the stability we have brought to Hasentree,” stated Tom Anhut, Group President of the Carolinas for Toll Brothers. “This is a beautiful community, filled with amazing state-of-the-art amenities. As we have completed the model homes and begun building new homes, buyers are getting a real sense of what a great place this is to live and play.”

Hasentree is conveniently located in North Raleigh and is minutes away from Research Triangle Park, I-540 and Raleigh Durham International Airport. The 805-acre country club community showcases a Tom Fazio-designed golf course which features a 7,074-yard, par-71 layout. Additional amenities include a 13,000 square foot Activity Club, three pools, six lighted tennis courts, fitness center, spa, walking trails and community lake. For information on memberships or the homes available, call 919-562-9900 or visit Hasentree.com.

Toll Brothers offers spectacular new-home communities throughout the greater Triangle area, located in Cary, Durham, Raleigh and Wake County. Communities throughout the Triangle area include Brier Creek Country Club in Raleigh, Green Level Crossings in Cary, The Oaks at Medowridge in the Cary area, and The Hills at Southpoint in Durham. Toll Brothers sales centers and decorated model homes are open Sunday and Monday from 1 p.m. to 6 p.m. and Tuesday through Saturday from 10 a.m. to 6 p.m. For more information about Toll Brothers and its luxury communities throughout the Triangle visit TollBrothers.com/NC.

About Toll Brothers
Toll Brothers, Inc. is the nation's leading builder of luxury homes and was ranked #1 in 2011 and 2010 in Financial Soundness, Long-Term Investment, and Quality of Product/Services in Fortune magazine’s annual World’s Most Admired Companies survey in the home building category. The Company began business in 1967 and became a public company in 1986.  Its common stock is listed on the New York Stock Exchange under the symbol "TOL."  The Company serves move-up, empty-nester, active-adult, and second-home buyers and operates nationwide.

Toll Brothers is honored to have won the three most coveted awards in the homebuilding industry: America's Best Builder from the National Association of Home Builders, the National Housing Quality Award, and Builder of the Year. Toll Brothers proudly supports the communities in which it builds; among other philanthropic pursuits, the Company sponsors the Toll Brothers - Metropolitan Opera International Radio Network, bringing opera to neighborhoods throughout the world.  For more information about Toll Brothers, visit TollBrothers.com.