Maxifier Appoints Nicole Falsey as Senior Director, Business Development and Strategic Partnerships

July 18, 2012 - PRLog -- New York, July 18, 2012: Maxifier, the global leader in inventory revenue management technology, today announced the addition of Nicole Falsey as senior director, business development and strategic partnerships. Falsey, who brings more than 10 years of experience in the network and advertising exchange industry, will be responsible for developing and managing the company’s relationships with key partner organizations.

“Strategic partnerships are a critical aspect of our business as we seek to collaborate with companies that can complement our solution and add real value to our clients’ businesses.” said Denise Colella, Chief Revenue Officer, Maxifier. “Nicole brings a wealth of knowledge from her experience in this field and she will play a crucial role in developing relationships with those organizations that will enhance our overall offering.”

Prior to Maxifier, Falsey served as senior director, publisher business development and strategic accounts at PubMatic, where she coordinated sales and services for strategic accounts in the US. Previously, Falsey was the regional director for emerging markets at Yahoo! owned Right Media, where she was responsible for international strategy. Falsey launched and developed Right Media’s presence in Latin America and India.

“I’m thrilled to be joining such a high-caliber company and look forward to the work I can accomplish in this role,” said Falsey. “Maxifier’s optimization partnership with marketing technology company 24/7 Media highlights just how important the strategic relations role can be in today’s marketplace. I’m looking forward to helping identify and foster new partnership relationships with companies that will drive our business forward and help our clients succeed and operate efficiently in today’s complex environment.”

About Maxifier
Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier’s cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.

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