Beat the heat: Start a small business marketing blog
Turn The Page Online Marketing suggests blogging as a way to connect with customers
“We encourage all clients looking to increase their results to consider blogging. Blogs are a perfect way to engage with customers and provide useful, timely content,” said Rob Rance, CEO of Turn The Page Online Marketing.
According to Hubspot, businesses that blog receive 55% more web traffic. Additionally, bloggers receive 97% more inbound links and 434% more indexed pages. In search engine optimization (SEO), the goal is website exposure and ultimately, higher sales and a growing customer base. Blogging can be the first step to expanding an online presence and forming a right impression with customers.
“We’ve had several clients find that blogging is actually a lot of fun – even if they don’t like to write,” said Rance. “When they’re open to blogging about topics that help their customers, they’ve had a rejuvenated passion for why they opened their business in the first place.”
Tips for Bloggers
For those new to blogging, Turn The Page Online Marketing offers a handful of tips.
Keep it short
Blog posts can be as short as 200 words, and those under 500 word may be quicker and easier to read.
Search engines love content, and each new blog post is seen as new content. Update blogs weekly, if not more often.
Expend topic ideas
Consider blogging from your customer’s perspective. Offer posts on a variety of topics and don’t make the blog all about the business.
ABOUT TURN THE PAGE ONLINE MARKETING
Turn The Page Online Marketing specializes in SEO solutions and web development. Our Kansas City-based team is a one-stop shop for website development and online marketing. We build great websites … and then allow them to be found. For more information, visit http://www.turnthepage-