July 16, 2012
-- IZAVEL, a fashion-forward women’s apparel line based in Dallas, has been selected to participate in The Weekender Dallas, a unique luxury shopping experience for the fabulous women of the DFW Metroplex, to be held July 27 – 29, 2012. The upcoming fashion label will make a splash at the Wine Sisterhood VIP Red Carpet Party and Fashion Preview on Friday the 27th followed by the Designer Suite shopping experience at the W Hotel where Isabel Varela, the force behind IZAVEL, will discuss “A Shopaholic’s Guide to Value.”
The Wine Sisterhood Red Carpet Party is a marvelous beginning to pure shopulence including an exclusive wine tasting, fashion preview, silent auction benefiting the Society of Women Who Love Shoes and The Family Place, dancing, music, and fun. IZAVEL is one of few luxury fashion collections to be showcased. The Friday night event is $25 and will be held at a private, VIP venue located at 1350 Manufacturing Street, Suite 117, Dallas, TX 75207.
Isabel Varela will provide tips on understanding clothing quality and value so fashion lovers won’t become fashion victims. Her presentation, “A Shopaholic’s Guide to Value,” will be held on Saturday, July 28th (time TBA) in the Designer Suite at the W Hotel. Meet Varela in-person from 11am – 8pm where guests can be custom-measured and purchase her IZAVEL Autumn/Winter 2012 collection before it hits stores. The Designer Suite is an exclusive opportunity to engage with top-class fashion, jewelry, home décor and handbag designers in an interactive suite with live modeling, designer chats and mini expert seminars from key designers. A single pass for the Saturday event is $30.
About The Weekender Dallas
The best things in life do come in threes… Luxury, Shopping, Vacay. The Weekender Dallas, hosted by The Luxi Experience, is the consummate girl’s weekend vacay. THE “let your hair down”, “all about you” shopping event with all things luxury! The Weekender Dallas and the W Hotel offer 3 days of the good life featuring top fashion, beauty and lifestyle brands. Everything a woman wants, wrapped in luxury! As a special guest at The Weekender Dallas, whether you stay overnight in luxury at the W Dallas Hotel or drop-in for a day getaway, the event promises to deliver the ultimate shopping experience! The event is July 27 – 29, 2012 at the W Hotel (2440 Victory Park Lane, Dallas, TX 75219). Prices start at $25 - $30 for a single event, $75 for a weekend pass, or $400 for The Weekender Vacay pass including two nights at the W Hotel and additional perks. For more information and to purchase tickets, visit www.theluxiexperience.com or www.facebook.com/
theweekenderdallas or www.twitter.com/
luxiexperience or call 214.989.3310.
IZAVEL, a fashion-forward women’s apparel line, was founded and designed by Isabel Varela. The 2012 Fall/Winter collection showcases sleek modern-shaped garments that provide an unexpected twist to classic, tailored styles. A native of New Orleans, Varela studied Apparel Design at Louisiana State University, interned at BCBGMAXAZRIA in Los Angeles, completed a master class at the Miami International University, attended a Global Fashion Field Study in China, and was chosen as one of only 20 international students to study in Paris, France at the École Duperré, École Supérieure des Arts Appliqués. Varela has created the wardrobes for several movies and was a semi-finalist on Project Runway Season 8. In 2011, she was Co-Designer/
Co-Partner with Ashlee Brooks of the fashion label Varela + Brooks that received immediate recognition as runner-up in the prestigious Texas Next Top Designer and finalist to appear in the national reality television show, “Fashion Star.” In 2012, she returned to her own label and was honored the Fairmont Dallas’ inaugural Artist-In-Residence three month tenure and a grant from The Pin Show. For more information, visit www.izavel.net.