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Maritz Travel And Experient Align Service Delivery To Better Serve Target Markets
Business event industry leaders align corporate market teams and announce leadership changes.
As planned with the acquisition of Experient in April, the Experient brand will focus on association, tradeshow and government markets, with corporate efforts aligning with the Maritz Travel brand. To meet that plan, effective July 16, Experient’s corporate focused sales and operations teams will report and operate through the Maritz Travel brand.
“This provides a clear and distinct focus for each of our brands, and creates a higher degree of targeted relevance and value to our clients and industry partners,” said David Peckinpaugh, CMP, president of Maritz Travel. “These changes will have absolutely no impact on our clients as they will continue to work with and be serviced by the exact teams as before this alignment which was our promise at the time of the acquisition.”
Experient’s association, tradeshow and government clients will continue to be served by their Experient teams, operating under the Experient brand.
Peckinpaugh added: “This alignment focuses our market talent and sharpens our brand clarity as we expand to meet the range of services--both full and select—demanded by current and new clients.”
With the successful integration of the Experient corporate market into the MTC organization, changes in leadership are also announced. Rick Binford, president of the Event Management Services (EM) division of Experient, has decided to pursue other opportunities outside of the company.
“I want to personally thank Rick for his many years of service and leadership. He helped start and build the ESN (Experient Sales Network), was instrumental in taking our marketing efforts to a new level and helped the EM division through the very difficult years of 2009-2010 among many other key accomplishments. We sincerely thank Rick for his efforts and dedication over the years,” said Peckinpaugh.
The EM division will now be led by Michael Guerriero, formerly CFO for Experient who brings 22+ years of experience with Experient to this key leadership role. Shawn Pierce will continue to lead Experient’s Registration and Housing Services division.
Experient, a Maritz Travel Company, leads the industry as one of the best known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and expositions around the world. Visit www.experient-
ABOUT MARITZ TRAVEL
St. Louis-based Maritz Travel, the global leader in achieving business results through the effective use of meeting, event and incentive travel programs, is dedicated to transforming business through people and events. Maritz Travel works with companies to reward and recognize top performers, ensure effective communications to customers and staff, spur innovation through enhanced collaboration, and improve customer, employee and channel partner engagement.
For more information, visit http://www.maritztravel.com/