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Follow on Google News | Franchise Marketing Firm Names Phil Morgan as Vice President of Franchise DevelopmentFranchise Marketing and lead generation firm based in San Diego,CA.
Positive Franchise Positive Revolution Phil Morgan San Diego,CA 218 W San Marcos Blvd 107-113 Phone: (760) 402-0485 URL: http://www.positiverevolution.com Franchise Marketing and lead generation firm based in San Diego,CA. Positive Franchises works with new and existing franchisors to help manage the sales and marketing side of franchise recruitment.Positive Revolution and Positive Franchises is ran and managed by franchise industry veterans who know and understand the franchise sales process. Senior sales and marketing executive with standout success in P & L / operations management, lead arbitrage and generation, business development, franchising, strategic planning, distributor networks and building / leading teams in start-up, turnaround, growth and Fortune 500 environments. SUMMARY OF SKILLS Franchise Consulting - Franchise Sales -Lead Generation; Franchise Marketing; Sales Training; Sales Process Development; PROFESSIONAL EXPERIENCE Positive Revolution November 10th 2009-Nov 2011 Sales and Marketing Director Achieved revenue levels by developing industry content and deploying labor to generate new business for emerging growth companies... • Sell large-package online solutions by providing direct, transparent, and proven results with a focus on customer branding, strategic positioning, and business growth—tailoring programs to meet client needs and to maximize their return on investment. • Analyze campaign data using tracking and analytics solutions to deliver maximum client ROI. • Identify proper landing pages, research and develop keywords, create meta-tags, oversee A/B testing, and generate analytics reporting. • Collaborated post-sales efforts and customer feedback with Account Manager to ensure maximum account success. • Responsible for the recruiting, managing, creating and developing business relationships with executive level management with regional, multi-regional and national resellers. • Honored for superior sales and customer service efforts that led to a $4.3 million in sale Q1. • Accelerated revenue growth in first year through innovative sales and marketing initiatives • Ultimately grew additional revenue streams while building and managing a team of five Business Development Managers and 15 independent sales reps • Successfully integrated 3 public company sales forces and their clients • Prepared dozens of comprehensive summary reports delivered monthly to national VP of sales • Launched fully integrated marketing and sales program distributed to more than 400 operators while increasing online sales by 17% • Consistently overachieved against company and industry goals. • Transitioned the sales strategy from a transactional price and availability- • Increased sales by 51% while also increasing the gross product margin. Achieved an average annual gross product margin of 14.94% against an industry average of approx. 11%. • Met or exceeded all annual sales quotas and earned multiple company awards in recognition of performance. • Increased revenue from dealers and strategic partners 400% over two years. • Conducted regular training sessions on new product offerings, pipeline management, and solution selling. • Launched an aggressive sale lead generation strategy to enhance market position. • Developed new programs, services, training and tools to support the value proposition and strategy. • Co-developed distribution and channel strategy for the launch of new technology within the Alternative Energy Sector. Lead team in creating ubiquitous traditional and non-traditional distribution. Focus Brands (Carvel, Seattle’s Best Coffee, Cinnabon) 2005 -January 2008 Franchise Recruitment and Marketing Responsible for Domestic Franchise Sales & Development activities for Carvel and Cinnabon brands. Ravings Brands (Planet Smoothie, PJS Coffee) 2000 - Jan 2004 Atlanta Georgia Franchise Sales Manager COMPUTER EXPERIENCE: Microsoft Office 2007, MS Visio, Lotus 1-2-3, Goldmine, Sales Logix coupled with an extensive knowledge of the Internet. Strong understanding of financial business models. ACCOMPLISHMENTS: Ranked 1st in Region and Top 10% Nationally (2007) Inducted into Cornerstone of Excellence Club (2005) A self-directed, client-focused, and persistent marketing professional / presenter who develops unique marketing campaigns that provide exceptional client ROI and increased sales. Experienced in SEO, SEM, PPC and online advertising focusing on strategic brand positioning and business growth. Recognized for building and growing client relationships with a proven ability to create highly successful marketing campaigns that consistently exceed expectations. • Google Ad words Certified Professional • SEMPO – SEM / SEO Certification • Yahoo Pro Ambassador Certification Education: Bachelor Degree- Business Administration | Business Ethics and Finance Webster University, St Louis, Missouri. 2000 The Positive Stuff: Special Olympics Volunteer (8 years) was awarded recognition trophy and scholarship for service References Available Upon Request End
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