July 14, 2012
-- 305 Water Signs has been tasked with handling the 2012 beach advertising campaign for Miller Coors that has spanned over the course of six months from March - September. The campaign targeted the South Florida market on busy beach weekends such as Memorial Day, the 4th of July and Labor Day. The campaign which included stops in Fort Lauderdale, South Beach and West Palm Beach included the marketing for a special edition Silver Bullet Coors Light can and their new 16oz aluminum pint. Miller Coors has utilized beach advertising in Florida for the past four years but this is the first time they explore the South Florida market with the majority of the campaign dates taking place in South Beach. 305 Water Signs is an Miami based outdoor advertising company that specializes in beach advertising through the use of their huge billboard boat. Some of their previous clients include the Florida Marlins, Universal Music Group, EMI Music and Slip n Slide Records. The company is run by Alex Delgado and his father Captain Alfredo Delgado.