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Uvideo Helps eDiscovery Experts Showcase Their Accomplishments
Being featured by Moving America Forward with William Shatner, elumicor needed a way to expose target clients to their recent endorsement. Enter Uvideo by UVIAUS. A fully operational interactive LCD monitor fixed into custom direct marketing pieces.
Elumicor knows that good advertising and unsolicited media endorsements don’t just fall out of the sky. So when they received a feature segment on TV’s Moving America Forward with William Shatner in the fall of 2011- they knew they had to pull out all the stops to maximize the exposure and reach the widest audience possible.
Every year, elumicor conducts a mail out to their existing client base to keep them informed and up to date on what’s new in the industry. This outlet served as a perfect opportunity for them to take full advantage of their recent endorsement. Their goal was to use the media coverage to enhance their corporate identity to their top clients and serve as a powerful introduction to new business. Getting the word out about the segment seemed simple, but how to ensure that recipients actually viewed the media coverage was a different story.
Having used and been pleased with their services on past projects, elumicor Marketing Director Melissa Unsell turned to UVIAUS for ideas. An ideal solution was found using one of UVIAUS’ newest products, called Uvideo.
Uvideo is a fully operational interactive LCD monitor fixed into custom direct marketing pieces and a perfect way to make sure your message is both seen and heard. Combining clear audio and sharp visuals within a sleek package to deliver maximum exposure and guaranteed Wow factor.
And Wow it did! “The response was overwhelming...even better than we expected! ” Melissa goes on to say “Uvideo was completely effective for what we needed… and allowed us to set ourselves apart” in the industry. Recipients were instantly interacting and engaged in the media coverage as soon as they opened the package.
But the success of their marketing campaign wasn’t the only thing that left the elumicor marketing team smiling. Melissa adds that collaborating with UVIAUS and the “seamless process of execution” allowed them to arrive at a finished product they were eager to share with their clients and made both the outcome and the experience “well worth the investment.”
UVIAUS, founded in 2006, provides marketing solutions that are aimed at elevating client’s message above the clutter and making a memorable impression. Among its innovative products and services are Video Mailers and Marketing Materials that embed ultra-thin LCD within the print materials, Pop Up mailers and cards, 3D products, Flip, Bursts and other paper engineered offerings. UVIAUS also provides marketing and creative services, in aiding in executing its proprietary offerings.
For more information, visit http://www.uviaus.com