Essilor launches two major innovations: Crizal Forte UV and the Eye-Sun Protection Factor
Essilor today announced the launch of Crizal Forte UV, a clear eyeglass lens offering the most advanced protection against damaging UV light. This lens blocks UV rays entering the eye both from the front and the back sides.
Essilor launches two major innovations:
Crizal Forte UV and the Eye-Sun Protection Factor.
July 12, 2012 – Essilor, the world leader in ophthalmic optics, today announces the launch of Crizal Forte UV, a clear eyeglass lens offering the most advanced protection against damaging UV light. This exclusive lens blocks UV rays entering the eye both from the front and the back sides while maintaining unmatched clarity of vision.
Essilor also introduces a new “Eye-Sun Protection Factor” for lenses, in order to drive consumer awareness about the importance of global UV protection for eyewear.
“Essilor is proud to be once again at the forefront of innovation, being the first to launch an eyeglass solution offering protection for eyes and the surrounding area against UV damage. This issue is so important that we have also introduced the Eye-Sun Protection Factor to build consumer awareness and understanding about this issue” says Mr Jayanth Bhuvaraghan President - South Asia, ASEAN Emerging Brands, Lab Operations & IT – AMERA.
Essilor’s new solution: Exclusive backside UV Protection
Most lenses prevent transmission of the majority of the UV rays hitting the front side of the lens. However, up until now, even the best clear eyeglasses did not protect against the danger of the UV rays coming from the back and side of the lens, which can represent up to 50% of damaging UV light.
The Essilor innovation involves a new anti-reflective coating on the backside of the lens – called the Broad Spectrum Technology- which virtually eliminates UV light reflection into the eyes while maintaining the premium transparency of the lens.
Introducing the Eye-Sun Protection Factor to drive consumer awareness
To increase consumer awareness about efficient types of UV protection for eyes, Essilor has developed an Eye-Sun Protection Factor (E-SPF) rating system, inspired by the systems used to rate skincare and sunscreen products efficiency. This evaluation system provides an objective laboratory index for eyewear, certifying the global UV protection of a lens. It will help consumers understand the level of UV protection provided by their eyewear. Values vary from 2 to a maximum of 25 for clear lenses and “50+” for tinted as well as polarized sun lenses. With an E-SPF of 25**, Crizal Forte UV lenses are the only ones to reach the best level of protection in the clear lens category and outperform other lenses on the marketplace.
Developed and studied in collaboration with independent third parties, the E-SPF protocol and values have been endorsed by Dr. Karl Citek, American Professor of Optometry, OD, PhD, FAAO, and one of the first researchers to have established the hazard linked to UV backside reflection.
Essilor is convinced that this unique evaluation system, along with Crizal Forte UV, will improve consumer knowledge about visual health protection from the invisible and often irreversible dangers of UV light.
Essilor India is a 100% subsidiary of Essilor International. The Company through its excellent services, quality products and a wide network of distributors and franchise labs has been able to revolutionize the Indian ophthalmic lens market and cause a shift from the predominant glass lenses to the safer and more superior plastic lenses. Essilor entered the Indian Market through a joint venture with SRF Limited, New Delhi in 1998. The Indian Subsidiary was incorporated as Essilor SRF Optics Private Limited. The company has since risen to the position of market leader in the Indian Plastic Lens segment of the Ophthalmic Industry. After the exit of SRF Limited at the end of 2004, the company changed its name to Essilor India Private Limited.
Good Relations India
Cell No: - 91-9873069910