Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | A Consumer Take on Food and Beverage PackagingPackaged Facts says manufacturers and retailers must understand what matters most to consumers, and which packaging innovations deliver benefits that actually impact behavior.
By: Packaged Facts To further take advantage of the dynamic environment, according to Food and Beverage Packaging Trends in the U.S., a just-released report from Packaged Facts, manufacturers and retailers must understand what matters most to consumers, and which packaging innovations deliver benefits that actually impact behavior. The food packaging features most important to consumers confirm the importance of product convenience. Resealability and easy to open/close head up the list of attributed most valued by consumers, followed by the ability to maintain freshness. Less important features include attractiveness of design and, perhaps more surprisingly, a realistic image of the product. And only 20% indicated that the ability to microwave in the package is especially important, although that’s an increasingly popular package feature for frozen foods. With beverages, as with food products, consumers prize convenience- While consumers generally aren’t dissatisfied with the packaging options available to them, innovative packaging is a value-add that can determine product format or brand choice, according to David Sprinkle, the publisher of Packaged Facts—especially since consumers aren’t totally happy with packaging choices, either. Paradoxically, and perhaps unfairly, they don’t necessarily think highly of manufacturers’ For more information, please visit http://www.marketresearch.com/ About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit:]www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter. Contact: David Sprinkle dsprinkle@marketresearch.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|