Penn Strategies Offers Free eBook: “Pinterest for Nonprofits”

July 11, 2012 - PRLog -- WASHINGTON, DC—Penn Strategies today introduced its second in a series of FREE eBooks designed to help entrepreneurs, nonprofit executives and business owners to generate leads, build strong online communities and establish effective public relations and marketing programs for their companies and organizations. “Pinterest for Nonprofits,” the second eBook in the series, is available today through August 3, 2012. The eBook includes tips nonprofit executives, managers, board members and marketing staff can use to leverage Pinterest as a marketing tool to increase donations and volunteer support.

Nonprofits may take advantage of this exclusive offer by joining the Penn Strategies Facebook network: http://www.faceBook.com/pennstrategiesllc/app_237202476309340.

“This new eBook is a valuable social media marketing resource for any nonprofit organization looking to share stories about its cause or organization using images and video,” said Shrita Sterlin, the chief executive and brand officer at Penn Strategies and the eBook's author. “Our new eBook is a Pinterest marketing and engagement blueprint for nonprofit organizations. In it, nonprofit leaders learn the art of visual story-telling, using Pinterest to compel audiences to action.”

As outlined in the eBook, Pinterest can help nonprofits augment their marketing and fundraising efforts. In “Pinterest for Nonprofits,” Shrita Sterlin shows nonprofits how to use Pinterest to generate awareness for social causes; showcase signature programs; galvanize supporters; expand online fundraising campaigns, and more. The eBook provides real-world examples that nonprofits can implement in a few, simple steps. Also included in the eBook is five rules of Pin-Etiquette tailored for nonprofits (some of which is also applicable to business); ten best practices to make nonprofits pinnable; and ideas for transforming online engagement into offline action (e.g., donations, volunteers, members and support).

In today’s challenging economic times, nonprofits have increasingly turned to social media to advance their causes. In the 2012 Nonprofit Social Network Benchmark Report, nonprofits indicated they owned an average of 2.1 Facebook Pages and 1.2 Twitter Accounts. However, while many nonprofits understand the opportunities presented by Facebook and Twitter, Pinterest provides more referral traffic than Google+, YouTube and LinkedIn combined. Users spend an average of 15.8 minutes on the social media site each day. That is more than Facebook (12.5 minutes) and Twitter (3.5 minutes).

The first eBook in the series, “LinkedIn Customer Explorer: Strategies, Tips and Tools for Finding Your Next Customer Using LinkedIn,” included resources for small businesses to build a comprehensive sales leads program on LinkedIn. The next and third installment in the eBook series, “Power Marketing for Nonprofits,” is scheduled for release in August 2012.

“Our goal with the free eBook series is to help entrepreneurs, nonprofit leaders and business owners build strong, integrated marketing and public relations programs,” said Shrita Sterlin. “As part of our focus on corporate social responsibility, we provide a range of capacity-building resources at low-cost and no-cost to strengthen nonprofits and small businesses. ‘Pinterest for Nonprofits’ and other resources will undoubtedly provide the necessary tools to begin laying a solid foundation for effective marketing and public relations programs that spark interest and draw resources.”

For additional information about Penn Strategies or to schedule a consultation, email info@pennstrategies.com.