Manufacturers Resource Center Launches New Website, www.mrcpa.org

July 10, 2012 - PRLog -- Greater Lehigh Valley, PA - The Manufacturers Resource Center (MRC) officially launched its new website at http://www.mrcpa.org which showcases its unique capabilities and expertise.  The dramatically redesigned site, created by MRC’s in-house team and Altitude Marketing, embodies MRC’s forward–thinking vision and commitment to the growing needs of manufacturers. The new website is user friendly and offers:

- Streamlined information architecture
- Responsive web design with mobile device capability
- News and information content
- Case studies and client testimonials
- Integrated event calendar
- Password protected intranet & extranet
- Repository of board information
- Powerful backend tools to customize and self maintain the site
- SEO friendly site structure
- Google mapping software

The site’s homepage welcomes visitors with bold new colors, a clean uncluttered design, and images with featured content centered on visitor needs and the myriad of solutions MRC provides.  MRC will showcase featured companies frequently and also publish success stories.

“The new website is customer centric and powerful in its simplicity,” says Jack E. Pfunder, President and CEO of MRC. “Visitors want easy access to the information they’re after and they don’t want to wait for it.  When we were designing our website our primary focus was the end user.  We wanted the site to be functional as well as pleasing to the eye, and I am very proud of the outcome.”

MRC helps drive regional economic development through services that help manufacturers compete and grow through technology acceleration and innovation, operational excellence, green and sustainability, revenue growth, strategic finance, and succession planning. MRC is an affiliate of the National Institute of Standards and Technology (NIST) Manufacturing Extension Partnership (MEP) and the statewide network of Industrial Resource Centers (IRCs).  For more information about MRC and its services, please visit: http://www.mrcpa.org.  For additional information, contact Pat Felise at 610-758-6069, or pat.felise@mrcpa.org.