Cynthia Bailey Graces Atlanta in the Newest Piccolo Tesoro Ad

International Spirits and Wine Unveil New Billboard for P.T. Sparkling Rose Moscato
By: International Spirits and Wines, LLC
Cynthia Bailey_PT Moscato Billboard
Cynthia Bailey_PT Moscato Billboard
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Cynthia Bailey
PT Moscato
Piccolo Tesoro
Real Housewives Of Atlanta

• Wine and Spirits
• Beverage

Mount Kisco - New York - US

July 10, 2012 - PRLog -- [Atlanta, Georgia] -International Spirits and Wines has launched its newest ad campaign for their brand Piccolo Tesoro Sparkling Rosé Moscato in the Buckhead area of Atlanta, Georgia.

The 14’ by 48’ billboard displayed by The Billboard Connection of Duluth, GA, features the radiant Cynthia Bailey of the Real Housewives of Atlanta.

Before becoming one of Atlanta’s most beautiful Housewives, she modeled for countless brands and magazine editorials such as Vogue, Glamour and Essence. Bailey became the exclusive celebrity spokesperson for P.T. Moscato in Spring 2012 currently resides in Atlanta.

The billboard is located at the intersection of Peachtree Road and Piedmont Road in the heart of Atlanta’s posh Buckhead area. The location was chosen for its large amount of traffic and prominent locals with a median income of $35,000 and above. The uptown district is known as a major commercial and financial center in the Southeast. According to Forbes Magazine, Buckhead is home to the ninth-wealthiest zip code in the US and is home to the wealthiest of Atlanta’s neighborhoods. The Robb Report magazine has consistently ranked the area one of the nation’s “10 Top Affluent Communities due to “the most beautiful mansions, best shopping and finest restaurants in the Southeastern United States.”

In addition to reaching those who reside in the area, the billboard will also reach those just passing through. According to Denise Meng at Billboard Connection, the location was favored “mainly due to the proximity to the Lenox and Phipps shopping malls.” The popular shopping district attracts people from all over to splurge in the upscale boutiques, national retailers and major department stores. Shoppers are estimated to spend more than $1 billion a year. An estimated 31,000 people over the age of 18 drive by the billboard daily and over 132,000 impressions are made weekly. The billboard will be illuminated to be viewed by nighttime traffic.                        

To find more information about Piccolo Tesoro wines, please visit You can also engage with the brand on and on

Headquartered in Westchester County, New York, International Spirits and Wine LLC is committed to supplying the market with the finest, high-quality spirits and wines. ISW’s seasoned professionals have successful histories in the importation and promotion of wine and spirits. ISW’s portfolio consists of premium imports from around the globe. To find out more about their wine and spirit portfolio, please visit
For more information on this subject please contact Cassandra Frake at International Spirits and Wine by emailing Cassandra at or calling (914) 773-6283
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Tags:Cynthia Bailey, PT Moscato, Piccolo Tesoro, Real Housewives Of Atlanta, RHOA
Industry:Wine and Spirits, Beverage
Location:Mount Kisco - New York - United States
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