July 10, 2012
-- The world leader in premium, announce an earlier renewal of the license agreement having a term until 2020 for that design, production and worldwide distribution of BOSS Black, BOSS Orange and HUGO frames and sunglass collections.
Claus-Dietrich Lahrs, Chairman from the Controlling Board of Hugo Boss AG, stated: “We are delighted to continue our lengthy-term effective story within the sunglasses category with Safilo. Hugo Boss is continuing to move forward using the partner who is most effective to apply our brand proper vision, which ranges from contemporary and modern elegance to sportswear and casual put on, and also to meet our needs for innovative design, qualitative items, distinctive communication and worldwide distribution. We're certain that our restored agreement continues to make sure to the brands a number one and effective journey within the glasses category”.
Roberto Vedovotto, Boss of Safilo Group, stated: “We are very very happy to announce the first renewal from the partnership with Hugo Boss Group. Our license agreement having a term until 2020, with you’re an effective and appropriately handled Company further encourages Safilo Group like a reliable and effective partner, able to effectively supporting the varied high-profile portfolio of brands of the leading company for example Hugo Boss. The truly amazing working relationship that people allow us with your afantastic group at Hugo Boss causes us to be think that the turnover from the Hugo Boss brands within the eyewear category will mix the 100 million Euro revenue milestone at full potential”.
Visit the Eyewear Daily Fashion Blog http://www.eyeweardaily.com
for more news about eyewear