StartUPTalk Radio: The Future of Real Estate Rentals With

The Algorithmically Driven Apartment Rental Search Engine Was Developed By Bio-Engineering Doctoral Candidate, Jeremy Elser, And Nationally Known Real Estate Expert, Fred Glick
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* Heat Map
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* Real Estate
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* Albany - California - US

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July 9, 2012 - PRLog -- Developed while studying the measurement of cells in the heart, Jeremy Elser, co-founder of, created an algorithm to use for his own real estate investments in order to determine property location values.  He wanted to identify why one property is more expensive than another up the street, yet remains a better investment, for  locations he was unfamiliar with. After fine tuning it for his personal use, it was released with patents pending for the innovative heat mapper, Simulator and other features. The heat mapper has the ability to determine what any given property ought to rent for and can indicate if a property is under- or over-priced. This can save tenants unfamiliar with the area from overpaying.

Fred Glick and Jeremy Elser spoke with Cindy F. Solomon, Founder of The Global Product Management Talk and host of Startup Talk Radio, about and other innovative products in development.

Fred said, "Startup Talk Radio is a great  forum for talking about how startup ideas generate from founders’ personal involvements.  Thanks to Cindy for recognizing the compelling value of for solving the problem of searching for rentals even at this early stage in the product development. We look forward to talking with everyone interested in using and investing in and J-Shield."

About scans the internet daily for new rental listings with patent pending, sophisticated algorithms, displaying rental information in a heat map format showing whether available rental offerings are over or under-priced.
Site features include:
   Search for under-priced properties with comparison to the projected fair market price.
   A range of searching methods including cost per room and by pet restrictions.
   Multiple photographs of each unit plus the street view of any rental property and local neighborhood photos.
   Property value heat map display for more accurate assessment of neighborhood quality than typically obtained with simple zip-code definition of neighborhood boundaries.
   Views of live traffic to help assess commute times and understand city flow and urban density patterns.
   Email landlords directly from to ask questions or request an appointment.
   Email local real estate agents directly from to ask questions about fair rental pricing and neighborhoods. was developed by Jeremy Elser, a Doctoral candidate at the University of Pennsylvania in bioengineering, and Fred Glick, national known real estate expert and owner of multi-state real estate brokerage U S Spaces, Inc.

About Jeremy Elser
In 2005, at age 19, Elser and his brother bought their first investment property, gutted it, flipped it for a profit and quickly moved on to their second property. By the third property, Elser was devoting what he considered to be too much time to tracking and forecasting, so he wrote an algorithm to simulate future earnings based on past data and it worked so well that he made the investment software publicly available at

Meanwhile, in Elser’s life as a bioengineer, he was working on a project to measure cells in the heart and the algorithm developed in his work on the heart led him to apply the same algorithm that powers the heat map. Elser used the algorithm with his own investments after learning the most difficult part was understanding the location of a property (i.e. why is this property more expensive up the street, yet a better investment?).
Email:     elser at

About Fred Glick
Fred Glick, Principal of U S Loans Mortgage LLC and U S Spaces, Inc., primarily is a sharp witted and outspoken realist for the mortgage and real estate world who has appeared on CNBC television, NPR's Marketplace along with being quoted in the Philadelphia Inquirer,, The New York Times and other media outlets.
Fred was a contributing writer on the real estate mag, is a 5 star rated agent on Zillow and answers real estate and mortgage questions on Trulia. Fred has been a Board Member of the Morris Animal Refuge, Freddie Mac's LP advisor committee and a Board Member of the Greater Philadelphia Association of REALTORS. Currently, he serves on the Boards of the National Association of Independent Housing Professionals, the UpFront Mortgage Brokers Association along with Hidden City Philadelphia and Culture Works.  Fred is the recipient of a grant from the prestigious Weiss Tech House at the Engineering school at the University of Pennsylvania for his co-development of the J-Shield. Additionally, Fred is a co-founder of Rentscoper, a mathematically  formalized online apartment finder and is involved with two other internet startups. For many years, Fred has been an All-Star ice hockey goaltender with the Wharton Wildmen at the University of Pennsylvania.

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About Cindy F. Solomon:
Cindy F. Solomon is Founder of the Global Product Management Talk, host of StartUPTalk Radio, Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. She is a contributing author to "42 Rules of Product Marketing” and brings over 15 years of web, services, and software product marketing and management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the Newsletter of Innovation” for Boardroom Reports. She holds CPM/CPMM certification.
cindy at prodmgmttalk dot com

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The Global Product Management Talk StartUPTalk Radio audio series is designed to showcase the people, teams and inspiration fueling startup businesses and new offerings, products, services, software, applications and innovative ideas.  We want to understand what it takes to start a startup, what attitudes, actions, procedures, and passions are demanded.  What propels them to tackle the problems they're solving. What did it take for them to get to this juncture, and what challenges they're facing to grow, pivot or respond to achieve product/market fit.

About Global Product Management Talk
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Global Product Management Talk is a weekly Radio Show of experts discussing issues vital to the successful development and management of products and companies and product management, marketing, and startup professionals. Follow @ProdMgmtTalk Use #ProdMgmtTalk to show up in Twitter discussion. Founder & Producer Cindy F. Solomon @cindyfsolomon Listen on iTunes Download for Android: iPhone & Kindle: Follow Curations:
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Tags:Real Estate, Rentals, Startup, Heat Map, Algorithm
Industry:Real Estate, Technology
Location:Albany - California - United States
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