July 9, 2012
-- A couple of clients asked about digital solutions for their brands, since they faced a saturated industry that lacked creativity and current digital solutions, Jonathan Barrios CEO at Stereograph Media Inc decided to take matters into his own hands. Through a mutual acquaintance he contacted Alan Taveras, which had just recently returned from Buenos Aires where he cursed his MBA and worked in digital marketing and after a couple of hours, Sync was born based on the premise of giving their clients tools that synchronize their marketing efforts with the digital atmosphere.
Sync, the digital marketing department at Stereograph Media, decided to focus their efforts only on vanguard trends like mobile app & web development, social media management, SEO & e-commerce platforms and digital signage tools always tied by a creative digital strategy.
“With more than 900,000 smart phones in the island (Caribbean Business June 14, 2012), mobile development is a niche that hasn’t been exploited effectively yet by brands. Nowadays people treat their phone like a part of their body, from business suits to teens, their smart phones are always with them which means that brands should re think their digital marketing efforts to target their audience where they are. Now a social media strategy, a blog and a classic website are not enough, people spend more time on their mobile phones that on any other digital device, “tablets and smart phones will replace laptops in a near future like laptops replaced PCs” says Alan Taveras, digital strategist at Sync.
Big evangelists of content creation as the cornerstone of any digital strategy, Sync recommends brands to exploit the relative low cost of content creation for digital channels compared with price of traditional advertising. “By creating content and sharing through digital outlets, brands have the opportunity to deepened their fan engagement and build their personality like never before” says Neil Maymi, Head designer at Sync.
“It’s important to know the difference from the traditional mediums and digital media, the digital atmosphere never sleeps changes continuously and give’s the audience the power of speech. Brands need have the right digital mindset or proper guide before entering this new frontier” says Jonathan Barrios, President at Sync.