Kroger Partners With Customers To Reduce Hunger Among Local Communities

July 9, 2012 - PRLog -- RALEIGH, N.C. – The Kroger Co. , (http://www.kroger.com/), the nation’s largest traditional grocery retailer with 16 stores throughout the Triangle, has announced that the company has raised more than $118,000 as a part of the Bringing Hope to the Table® campaign, with funds raised going directly toward local food banks who are members of Feeding America, the nation’s largest hunger relief organization. Bringing Hope to the Table is an annual ongoing effort by Kroger to provide assistance to hungry families in the communities in which the retailer serves. On June 18, Kroger officials announced that $15,533.45 would be distributed to the Food Bank of Central and Eastern North Carolina.

Since 2006, Bringing Hope to the Table has allowed Kroger to contribute $30 million in food and funds to local food banks. Nationally, the 2012 campaign, which ran from May 27 through June 9, was expected to generate more than $4 million in cash and food donations, which is equivalent to 25 million meals. Participating Kroger brand products and vendor partners included Kellogg’s, Dannon, Nabisco, Kashi, General Mills, PepsiCo and Kraft Foods.

QUOTES:
“Bringing Hope to the Table is a unique opportunity to partner with our customers in to increase awareness and lend a hand to a problem that even our local neighbors are facing – hunger,” said Carl York, advertising & public relations manager for Kroger’s mid-Atlantic marketing region. “Kroger is proud to join forces with our employees and community as we unite to provide resources to local food banks that support our communities. The money that we have raised is a reflection of our customers’ commitment to supporting and improving the lives of local families.”

DETAILS:
- For more information regarding hunger relief volunteer opportunities, visit http://www.bringinghopetothetable.com.

ABOUT KROGER:
Kroger, the nation’s largest traditional grocery retailer, has 16 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.  

Erin Smith
MMI Public Relations
(919) 233-6600
Erin@mmipublicrelations.com    
http://twitter.com/MMIPR  
http://www.mmipublicrelations.com  

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