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Prominent Nigerian Social Network Signs Million Naira Deal With Blackberry Nigeria
Prominent Nigerian social networking website, Ladies And Gentlemen book, popularly known as LAGbook, on 18th June, 2012, signed an 8 weeks sponsorship deal with Research in Motion (Blackberry) Nigeria, valued at N1.2million.
Recently, LAGbook started massive promotional campaigns for Blackberry as official Blackberry artworks "Don't Wait, Activate!" replaces the backdrop of the Login/Sign-up page of LAGbook.com, the cover photo of 5 LAGbook fan-pages on Facebook with over 20,000 fans and the backdrop of LAGbook's twitter handle with over 1,200 followers. The young Nigerian social network also sends periodic messages to its over 130,000 members about Blackberry. The sponsorship deal is expected to end on 11th August, 2012, if there is no roll on. Since 13th June, 2012, LAGbook's growth curve peaked, attracting over 3,000 new members daily with popularity in India, Turkey, Canada, United States, Malaysia, Philippines and most especially Nigeria in the city of Yaba, Lagos, where the social network was incepted and currently ranks #3 in traffic, right after Facebook (#1) and Google (#2). With LAGbook's recent growth curve, the social network is expected to become Africa's #1 largest social networking website with about 500,000 members by year end. According to Chika Nwaogu, the 22 year old co-founder of LAGbook, "The deal was initiated by Tunji Ademiluyi, RIM's Carrier Marketing Manager. It was miraculous. My phone rings and guess who's calling me? Blackberry!"
"The deal was handled by Blackberry's Ad agency in Nigeria, Yellow Brick Road Ltd." says Chidi Nwaogu, CEO at LAGbook and nominee of the 2011 Nigeria Youth Merit Award for ICT. "We worked closely with Ayisola Iroche and Caroline Daniels of Yellow Brick Road Ltd." Chidi continued "and maybe there might be a roll on, which is solely RIM's decision". According to Wikipedia, LAGbook is "a social network focused on expanding the social experience of people and giving them an incentive to do what they love doing the most - making new friends." LAGbook doesn't limit their members to connecting and sharing with the people in their life or the people they already know, thus they go by the name; "social discovery network", a social network for meeting new people everyday. When speaking to Chika Nwaogu, LAGbook's Chairman, on LAGbook's next step, he said "We have started a massive viral campaign and the results reflect on our current user-size and rapid growth rate. We're working to better our services and double bandwidth. We ought to be 500,000 members strong before the last week of 2012, thus we're making foundation steps toward becoming Africa's largest social networking website before 2013. I'm excited!"
LAGbook on Wikipedia: http://en.wikipedia.org/
LAGbook on Crunchbase: http://www.crunchbase.com/
Page Updated Last on: Jul 07, 2012