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Mahindra Maxximo Mini Van VX launched in India priced at Rs 3.8 lakh
Mahindra & Mahindra, the homegrown auto major launched a mini passenger carrier, Maxximo Mini Van VX in New Delhi yesterday, priced between Rs 3.7 lakh and Rs 3.8 lakh.
By: Jayashankar Menon, Editor, Automotive Horizon
Arun Malhotra, Senior vice President (Sales and Customer Care), Automotive Division, Mahindra & Mahindra said: "We are first launching the vehicle in Gujarat, which is the biggest market for mini vans. This will be followed by Rajasthan and then we will gradually roll out the vehicle across the country".
The official said the new vehicle with a hard top was a further extension of the range of vehicles on the Maxximo platform. What is more, Mahindra Maxximo already has a semi-hard top variant targeted at the stage carrier market. The newly launched hard top sliding door variant, Mahindra Maxximo Mini Van VX, would cater to the low-end contract carriers, he said. The BS-III compliant version of the new mini van will cost Rs 3.7 lakh, while the BSIV version would be tagged at Rs 3.8 lakh. The company also has Maxximo mini-truck plying on the Indian roads, which is focussed on the last mile transportation segment.
Stating that the mini vans were increasingly emerging as the choice of both the entry-level contract carriage and the stage carriage segment, Malhotra went on to add that this was a segment which has been dominated by Maruti's Omni. Therefore, the company wanted to have a significant presence here. While he did not share any targets, Malhotra said the mini-van market in India was around 20,000 vehicles per month, growing at ten percent. Of the total, the hard top segment, which is mainly dominated by Maruti Suzuki's Omni and Eeco, is about 12,000 units and the rest is accounted for by semi-hard-top vehicles such as Tata Magic and Tata Magic Iris, he pointed out. For a full report, visit http://automotivehorizon.sulekha.com/