July 6, 2012
-- Brandnation will be promoting the men’s and women’s product ranges for Revolution Running across all relevant trade and consumer media sectors, including lifestyle and fashion as well as core running channels. The running community is very active in the online space and online media including influential bloggers as well as social media will be a major emphasis, as will working with key retail stockists.
PR emphasis will focus on launching the brand in the UK and communicating the brand and product USPs, the general benefits of running and the promotion of Revolution Running sponsored events and ambassadors.
Mary Killingworth, Brandnation Managing Director comments, “We have extensive experience of the running market and believe Revolution Running’s premium brand positioning and great product range will make it a formidable player both in the UK and other key running markets. It’s great for us to be working with a brand on its launch strategy and beyond right from the beginning.”
Michael Naimski, Revolution Running Managing Director comments, “At Revolution Running we¹re delighted to be working with Brandnation on the launch of our brand. It¹s important to us that not only do they understand our brand and our brand language but they identify with our progressive nature and approach. Their international footprint is also one of the reasons we wanted to work with them as to turn a British Brand into an international Brand you need to be working with an agency that has the experience and know how to deliver.”