July 5, 2012
-- This summer, the eyes of the world will be on London as the UK’s capital plays host to the 2012 Olympics and an estimated six million visitors a day. So, how to reach all those people?
Renowned for their innovative approach to marketing timeshare products, Worldwide Timeshare Hypermarket have a team of London Taxis sporting the company colours over the next 4 months.
With the exterior of the taxis acting as mobile billboards, the cab's interiors will have the main call-to-action. It is estimated that the Timeshare Taxis will be seen by over 75 million people during the campaign and between them carry over 100,000 passengers.
“After Big Ben and the London Eye, the black cab is probably the next most iconic emblem of London.” Commented Phil Watson, CEO of Worldwide Timeshare Hypermarket.
“Taxi advertising complements our other marketing campaigns and is a great way for us to make the most out of the London Olympics. Who knows? We might even get someone famous in one of them!"
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