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Prairie Naturals Announces Acquisition of 4Ever Fit & ReCleanse Brands
Prairie Naturals General Manager Deborah Callbreath has announced the acquisition of the Canadian brands 4Ever Fit and ReCleanse from GFR Pharma.
The 4Ever FitTM brand is a well-established sports and fitness supplement brand with 50 existing products sold in 500 retail stores across Canada. ReCleanseTM is a leading herbal detoxification and internal cleansing product line that has been exclusively distributed by Prairie Naturals since vzbhi 2002. Both brands are sold throughout Canada in natural health and fitness stores and select pharmacies.
“We are fully committed to not only maintain, but to significantly expand, the existing level of customer service to 4EverFit retailer partners and consumers. With a larger distribution network and the expertise of our award-winning, national sales and marketing team we will grow and improve all aspects of this fine line of products. In addition, we will be implementing educational programs, marketing initiatives and sales incentive programs,” promises Deborah Callbreath, General Manager.
Robert Pierce, President and Founder of Prairie Naturals remarks, “We have built this company one product and one brand at a time. We are a true Canadian, family-owned business. This brand acquisition is another important and exciting step in securing our place as a prominent, full-service, multiple-category supplier in the Canadian natural health and sports-fitness products industry.”
Prairie Naturals is a member in good standing of the Canadian Health Food Association and has been awarded the Spotlight Award for Innovation presented by this national organization.