All You Need To Know About Printing Paper Weights

July 4, 2012 - PRLog -- Many new businesses starting out on a promotional campaign, or established businesses hoping to cast their net wider and bring in some more customers, will inevitably turn to the traditional method of flyers and leaflets. Still effective and still budget-friendly, using flyers to spread word of offers, discounts or new services is a stellar way to boost business and improve profits. But those working with flyers or leaflets for the first time make become confused by the process and the jargon involved. ‘GSM’ is an acronym which is commonly used in the printed leaflet industry – it stands for ‘grams per square metre’ and is used to measure paper quality. Using loose terms such as ‘thick’ or ‘thin’ when asked by an online leaflet printing company can betray a lack of knowledge about the industry, and can lead to misunderstandings, or leaflets not turning out as the company had hoped. As such, it is important to know your ‘GSM’ from your ‘gloss finish’, to ensure that the promotional materials come out perfect.

This guide examines the different GSM options offered by CardsMadeEasy, an online leaflet printing service, and assesses the ways in which choosing the correct GSM can boost a marketing campaign.

350GSM

Generally used for business cards, 350GSM is sturdy and strong, perfect for a brand which prides itself on luxury and opulence. CardsMadeEasy also offer a range of heavyweight printed flyers on 350GSM paper, which can send out a great message to customers. The substantial material conveys an idea of reliability and steadfastness, which is important when convincing a customer to place trust into a new company or product.

300GSM

The other printed flyers available from CardsMadeEasy come printed on 300GSM paper, which is slightly heavier than a mid-market magazine cover. This weight is not quite as rigid, with a little more flexibility whilst retaining the sturdiness of the heavyweight flyers. 300GSM flyers and leaflets can create a very professional air, whilst keeping on the right side of the budget allowance: 5,000 double-sided A6 flyers, printed onto the durable 300GSM paper, are available from CardsMadeEasy priced at just £102.99.

135GSM

CardsMadeEasy’s selection of folded printed leaflets is printed onto paper which measures at 135GSM, the lightest and thinnest available. This measurement is about the thickness of a good quality promotional poster, and can be expected to last for many weeks – perfect for intermittent campaigns or exhibition tours, where the leaflets are not expected to be distributed all in one day.

To find out more about CardsMadeEasy and its leaflet printing services for any size of business, visit http://www.cardsmadeeasy.com or call 0845 166 4478.