Momondo Expands South and North: Launches local travel search engines in Africa and Finland

Momondo partnered with Kenya-based Nation Media Group to launch TwendeTwende, East & Central Africa’s first flight and hotel meta-search engine. Momondo also launched a Finnish site, destined to be Finland's preferred travel comparison website.
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July 5, 2012 - PRLog -- Denmark-based travel search engine, Momondo ( joined forces with influential Kenya-based Nation Media Group [NMG] (, to launch TwendeTwende (, East and Central Africa’s first metasearch engine for flights and hotels.  

Closer to home, Momondo also launched a Finnish-language site,, which it intends to make the preferred online travel comparison site in Finland.

TwendeTwende, which means: “Let’s go. Let’s go” in Swahili, is an English-language site that enables users in the region to search for travel across more than 700 online travel agencies (OTA’s) and airline websites as well as over 400,000 hotels worldwide -- including around 300 hotels, resorts, and lodges in East Africa alone -- to secure the best flight and hotel deals both in the region and beyond.  The site also features destination articles, accommodation news, and travel deals. The Kenya-based site’s launch will be followed by travel search services for Uganda ( domain) and Tanzania ( domain) in the coming months.

Ms. Ann Gitao, Nation Media Group’s Marketing Director explained that it was good timing for them to launch the new travel search and information service. “Our consumer-facing websites now draw close to 50 million page views and five million unique users per month and Internet access and air travel has been improving significantly, in the past 18 months".

Up in Finland, Momondo is finally offering Finns the opportunity to become part of the Momondo digital travel universe, as it announces a new marketing partnership with agency SearchBox [SB].  SB’s Managing Partner, Mr. Samuli Melanko, has created measurable results through the spectrum of digital channels both in Finland and internationally.  Says Melanko, ”We have tested many different price comparison sites, and without a doubt, Momondo offers the best and widest travel search online.  Momondo’s free services can bring true value to travelers everywhere in Finland. By providing the best user experience, we can transform Momondo into the leading travel comparison site in Finland.”

Momondo Partner, Martin Lumbye, sees entering the Finnish market as consistent with the travel website’s plans for fully covering the Nordic region.  Beyond that, he sees entering Africa as in line with Momondo’s goal of eventually integrating the hemisphere.

Says Lumbye, “Finland is a very interesting market for Momondo because of its long tradition of being innovative and fostering technology companies with cutting-edge expertise.  Expansion into the African market has been on our agenda for a long time, and we are thrilled that NMG approached us for this collaboration.”

Africa is already the second most connected region for mobile phones according to figures from Informa Telecoms & Media (, and Kenya itself has the fourth largest internet population in Africa with 10.5 million users (25.5% of the region’s population), while Tanzania comes in at sixth place with 4.9 million (11.5% of its population).

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Marian Goldberg, GOT-MGMC PR in the United States
Tel. +1-347-559-6462

Samuli Melanko
Digital Strategist and Managing Partner SearchBox

About Nation Media:

The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959, has become the largest independent media house in East and Central Africa. It has been quoted on the Nairobi Stock Exchange since the early 1970s. As the leading multi-media house in the East African region, it has print as well as electronic media and the Internet which attracts a regular readership quite unparalleled in the region. More information can be found here

About SearchBox:

SearchBox is a leading Helsinki-based digital marketing agency delivering measurable results to it's customers in all digital channels. SearchBox's experts have pioneered the internet industry helping organizations such as Sanoma, EK, Soprano and Inspecta. They know how to build up efficiently and maintain sustainably a winning digital customer acquisition strategy.

About Momondo:

Travel search engine searches more than 700 travel sites and compares the best offers on flights, hotels and car rental. In addition to offering online search, Momondo provides user-generated city guides and is one of the largest publishers of print guidebooks in Denmark. Momondo was founded in 2006 and has been recommended by international media such as the New York Times, CNN, NBC, CBS, The Daily Telegraph, The London Sunday Times as well as the legendary travel guru Arthur Frommer. In 2012, Momondo won a flight comparison test by Stiftung Warentest, Germany’s independent product and services review. Momondo’s mobile applications for iPhone and Android are available for free on or

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Tags:Travel Search, Metasearch, East And Central Africa, Finland, Travel Deals, TwendeTwende, SearchBox, Momondo, NationMedia
Industry:Travel, Internet, Media
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