Offers Comprehensive Strategies in New “Reputation Economy”

A new report from the Reputation Institute finds that reputation management is more important than ever—yet most companies are poorly equipped to truly establish positive images on the Web. A firm called is seeking to help.
July 3, 2012 - PRLog -- According to a new report from the Reputation Institute, a brand’s reputation has never been more vital to its success. Reputation is so important, in this day and age, that the report even goes as far as to say that businesses, in 2012, are competing in a “Reputation Economy.” Despite the increased role that reputation plays in dictating a company’s success, however, the report also finds that most companies, across the globe, are simply not equipped for true reputation management success. The article notes that “while most executives now agree that reputation is crucial to business success, only a minority have learned how to manage their company’s reputation in a structured and systematized way.” As major brands and small businesses struggle for reputation stability, however, firms like are offering professional-grade reputation management services to companies of all sizes.

In fact, has responded to the new report with a press statement of its own. Cliff Stein, the Chief Executive Officer of, says the Reputation Institute’s report is ultimately spot-on. “Reputation is perhaps the most important currency that a company can have, particularly in this Digital Age,” says Stein. “Online reputation, in particular, is invaluable and irreplaceable. A company’s online image is make-or-break, which makes reputation management essential.”

Stein elaborates by noting how the Internet has placed a brand’s reputation front and center. “These days, it is incredibly easy for a consumer to seek information about a brand’s reviews, its BBB complaints, consumer feedback, and more,” notes Stein. “The Internet puts all of this information at our fingertips. And thanks to the increased prevalence of mobile technology, consumers can essentially check out restaurant reviews or store reviews even while they’re out shopping, running errands, or traveling. Consumer information is incredibly accessible, which is good news for shoppers but not always great news for business owners.”

The CEO says the consequences of bad reviews, or of an unchecked online reputation, can be extreme. “Consumers could start to jump ship and head for your closest competitor. It could be utterly catastrophic,” he warns.

This, according to Stein, is why so many business owners have ultimately turned to the services of “A reputation management firm provides services to Fortune 500 brands and small-business start-ups, marketing firms and medical practices, and everything in between,” says Stein. “’s clients have included hotels, law firms, auto mechanics, churches, and more. What they all have in common is a desire to take their online reputation into their own hands.”

The results of a well-run reputation management campaign can be just as extreme as the results of bad reviews—only this time, those results are positive. “We try to offer more than just heightened brand presence. We seek to suppress negative reviews, curb chargebacks and refunds, and ultimately increase the sales our customers get,” says Stein. “What the new Reputation Institute report makes clear is that a business’ online reputation is its lifeblood. A good reputation management campaign is about improving the company’s bottom line and lending them a competitive edge in the digital age—period.”

Stein concludes by noting that everything does is essentially made to order. “Our firm is unique for the way it tailors campaigns to the particular needs and goals of the client,” he notes. “In this business, many companies work from a template, but the cookie-cutter approach just doesn’t work. is constantly adapting, in an effort to provide business owners with the results they need.”


In 2009, a team of online marketing, search engine optimization, and sales experts founded what would become the industry-leading reputation management firm— Today, is widely regarded as a pioneering company, known for its invention in the field of reputation repair and defense. The agency works diligently, around the clock, to provide extensive reputation repair strategies to its clients, which have included politicians, Fortune 500 companies, small businesses, and more. is passionate about providing clients with the resources they need to take back control of their online reputation.
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