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Strategic eMarketing to Work With Tribal Representatives to Improve Tribal Outreach on Ocean Policy
Strategic eMarketing, a Humboldt County internet marketing company, will work with the Governance Coordinating Committee to improve tribal outreach on national ocean policies.
The Governance Coordinating Committee (GCC) serves as a key coordinating body on inter-jurisdictional ocean policy issues, and is made up of 18 members from states, tribes and local governments from around the country. CEO of the Cher-Ae Heights Indian Community of the Trinidad Rancheria Jacque Hostler is one of three tribal representatives to the GCC.
Hostler said the project with Strategic eMarketing will focus on raising awareness in West Coast tribal communities on the importance of waterway sustainability, GIS data collection, and policy development.
“That will be a challenge. We have to reach some who will not initially have a vested interest because they don’t think it affects them,” Hostler said. “I believe it affects all of us, whether we know it or not.”
The outreach is part of The White House’s response to the 2010 Deepwater Horizon oil spill, an event that demonstrated how much we rely on healthy and resilient ocean and coastal ecosystems everyday. The outreach campaign with Strategic eMarketing will initially be geared to reach West Coast tribal communities, but will later be expanded to other regions. We want this outreach effort to begin to tell all tribal stories in all regions of the country. In order to get in front of the most people, the campaign will take advantage of social media, blogging and having a web presence.
“The National Ocean Council is charged with looking at all the waterways on the country’s borders and wanting to look forward to create a sustainable policy that protects and enhances those waterways,” Hostler said.
The other tribal representatives on the GCC include Micah McCarty, tribal chairman and marine policy and fisheries advisor for the Makah Tribal Council in Washington state, and another tribal representative to be named this summer.
About the National Ocean Council:
President Barack Obama signed an executive order to create the council and a National Policy to ensure the future sustainability of the ocean, our coasts and the Great Lakes. The several members of the National Ocean Council are top federal officials from different agencies, including NASA and the EPA.
About Strategic eMarketing:
This Eureka, CA based marketing and advertising company develops transactional marketing campaigns that integrate search engine optimization, social media branding and performance tracking through strategies that include local search, SEO, website design, social media, advertising and public relations.