Tata Elxsi Commemorates World Industrial Design Day 2012

June 29, 2012 - PRLog -- Bangalore, June 29, 2012: Tata Elxsi, a leading product design company, celebrated ‘connect D’ - the annual design event to commemorate World Industrial Design Day (WIDD) on June 29, 2012. The event was held at its Bangalore campus. The theme this year revolved around ‘Defining Industrial Design today’ and the sessions gave an in-depth analysis on how industrial design has evolved to becoming a value creator for both businesses and societies at large.
connect D is a platform to bring the industry and academia together where the design students can interact with industry experts and get a firsthand perspective on the various prospects and challenges faced by industrial designers today.
Students from renowned design schools like NID, NIFT, NICC and NTFF attended the event. The event featured sessions by eminent speakers like Prof. Sudhakar Nadkarni – Dean of Business Design at the Welingkar Institute of Management Development & Research and Mr. Neeraj Chandra – COO & VP, Brittania Industries who shared their insights and experiences on how industrial design impacts consumers’ lives and its key role to take the country ahead.

Speaking on the occasion, Prof. Sudhakar Nadkarni, said, “Events like connect D are critical to guide and motivate aspiring designers who want to make a difference through their work. Such platforms will go a long way to further provide the students new perspectives on design thinking and encourage them to contribute substantially to the field of industrial design.
Said Nitin Pai – VP Marketing, Tata Elxsi, “We believe connect D is a great avenue for us to connect with new talent that is always challenging the norms and pushing the envelope for design & innovation. As a leading design company, we have a role to play in fostering design talent and helping design students to be at par with the benchmarks set by the global design industry.”
The event also featured panel discussions, a dedicated design workshop and exclusive preview of products executed by Tata Elxsi’s design teams. This enabled the students to interact with the senior Tata Elxsi design team members and helped them understand the various nuances of design.

Based on the feedback received from leading design schools, Tata Elxsi also announced the extension of the IGNITE 2012 Design Contest submission deadline by four weeks. Students need to submit their entries now by July 20, 2012. The theme for the contest is ‘Designing for Emerging Markets’. Product & Visual Design students are requested to submit their entries in the categories of Healthcare, Bottom of the Pyramid and Interactive Devices. Winners would be awarded cash prizes worth Rs. 25,000 + a certificate and a chance to pursue an internship with Tata Elxsi.

For more details on the contest http://tataelxsi.com/ide/index.html


About World Industrial Design Day

World Industrial Design Day is an international day of observance in recognition of the profession of industrial design. It is a new global initiative which aims to provide professional industrial designers and design enthusiasts with an opportunity to promote a global understanding of design and all that it encompasses.
Started by The International Council of Societies of Industrial Designers (ICSID) which was formally founded on June 29, 1957, World Industrial Design Day was first  declared on June 29, 2007 on the occasion of ICSID’s 50th anniversary.

About Tata Elxsi
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

A part of the $ 100 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration.

The Industrial Design (ID) division helps customers develop winning brands and products by using design as a strategic tool for business success.

ID’s expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, retail design & signage, transportation design, design engineering and manufacturing support. An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables ID to service a broad spectrum of industries.

ID has supported the launch of multiple brands and products across the world. It has to its credit several international awards and patents for design and innovation.


For further queries contact:

Kalyani Kasara
Tata Elxsi
Marketing - Industrial Design
Phone: 080 - 2297 9275
Email: info@tataelxsi.com