June 28, 2012
-- IndiaCollegeSearch.com and IIT Delhi have organized the 2nd National Conference on Excellence in Higher Education aimed at chairmen, owners and directors of colleges. The highlight of the conference is a workshop on "Creating a Differentiated Brand for your Institute" by IndiaCollegeSearch Founder & CEO Anirudh Motwani:
About the Workshop:
Indian education is very complex with a plethora of institutions with varied academic and physical infrastructure spread across the country. Colleges and universities either stand out amongst peers as unique, or slowly drift into insignificance and oblivion. Knowing how to differentiate your institute can help carve out a place under the sun.
Education is not an exact science and it is often intangible things that create goodwill for an institute. It is not necessary to be the best funded institute or the one with the brightest applicants. The workshop illustrates how other things such as anticipating market trends and creating and conveying a powerful brand message can lead institutions to be regarded as elite.
About the Speaker:
Anirudh is the founder and CEO of IndiaCollegeSearch. He has led the startup from the initial beta design to become India’s fastest growing education website with over 1,10,000 searches every month. Responsible for Product Management at the company, Anirudh ensures a quick development life cycle with new features and deeper information incorporated into the platform every day. Currently the website offers granular information about 4000+ colleges and is supported by the Department of Science & Technology along with the Indian Angel Network.
Anirudh is an engineer from Birla Institute of Technology and Science, Pliani – Dubai specializing in Computer Software. Prior to starting IndiaCollegeSearch, he worked as a SaaS Product Consultant with Cvent Inc, the world’s largest online event management platform. At Cvent he was responsible for handling clients like WalMart, Telus, Ferrari and Tata for Cvent’s Professional Services Group. He has also worked at Tech Mahindra and Digital Satellite LLC (UAE).