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Follow on Google News | nFluence partners with two UK network providers to launch smart Euro 2012 personalised promotion"Smart” Daily Deals App offers prizes based on users’ interests
By: Peppermint P “This is exactly the kind of collaboration that highlights the power of dealBoard’s underlying technology”, said Henry Lawson, nFluence CEO. “By offering tailored promotions based on our Advertar user driven preference technology, we’re showing the way forward for powerful marketing campaigns that consumers can control.” He continued, “We have already seen a very positive reaction, with dealBoard scoring a top 15 in the lifestyle category. With 57% of users downloading the app entering to win I think we have proven that if content is relevant to their interests they react much more positively.” The nFluence team is offering dealBoard as a first demonstration use of the brand sorter technology to help deliver relevant marketing messages to the right people before rolling out partnerships with mobile carriers, shopping malls and other platforms later this year. dealBoard is available now, for free, on the iTunes App Store: http://itunes.apple.com/ For more information please contact Peppermint P: Tony Coles (tony.coles@ 0207 2402645 Assets Link to press kit: http://www.mediafire.com/? Link to promo video: http://vimeo.com/ About nFluence Media Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” End
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