Schubros Allocates One Percent of 2012 Profits to Worthy Causes along the 580/680 Corridor

Craft Brewery Supports East Bay Parks, Area Schools, Local Wildlife and Fallen Heroes
Schubros Gives Back
Schubros Gives Back
June 28, 2012 - PRLog -- Schubros Brewery, an upstart craft brewery that is focused on creating a bold epicurean experience and making a difference, today kicked-off its initiative to allocate one percent of its profits in Q3 and Q4 2012 to support the community, education and area wildlife.  

As part of this initiative, Schubros will give one percent of sales revenues from its flagship craft beer, Nico American Wheat, to help preserve East Bay parks. The brewery will also offer one percent of its soon to be unveiled 680 IPA to educational foundations in Lafayette, Walnut Creek and the Tri-Valley. Finally, one percent of Schubros’ Diablo Dark beer, which will be available to consumers in Q4, will be provided to the Lindsay Wildlife Museum.

In addition to giving back financially, Schubros will continue to provide in-kind donations of its beer brands to help local organizations achieve their funding goals. For example, Schubros recently donated a premium beer-food pairing event to The Semper Fi Foundation’s silent auction in memoriam of Lieutenant Corporal Joshua “Chachi” Corral.

Through these donations and on-site volunteer activities, Schubros has already lent its support to a variety of organizations such as Tassajara Hills and Coyote Creek Elementary Schools, The Contra Costa Food Bank and the Blue and Gold Star Moms. Other local organizations that Schubros plans to support in 2012 include The Sentinels of Freedom.

“I raised my kids here and so has our entire management team,” said Jon Piening, Chief Infrastructure Officer for Schubros Brewery and 25-year San Ramon resident. With that said, we are personally committed to keeping our community beautiful, safe and home to California’s top schools. Today we are pleased to reinvest one percent of the profits from our flagship beer, Nico American Wheat, to the East Bay Regional Parks Foundation. This is just one example of how we aim to give back with Nico and all our future beer releases.”

“As an ex-navy guy, I consider programs that support the young men and women who have made extreme sacrifices in service to our county and community to be very near and dear to my heart,” said Ian Schuster, president of Schubros Brewery and U.S. Naval Academy graduate, class of 1996. Lending our help to these and other deserving causes is just part of our business model and a way for us to do our part.”

About Schubros Brewery
San Ramon-based Schubros Brewery was founded in 2011 by four beer and food industry veterans who, together, possess nearly 50 years of industry experience. Striving to elevate beer enjoyment to the highest level, Schubros believes in creating the ultimate epicurean experience through its purposefully reciped beers. The brewery is guided by three core values – community, responsibility and quality. Schubros Brewery plans to participate in community events, hire locally and give one percent of its core-brand sales to worthy organizations in the San Ramon Valley and Tri-Valley regions including area schools, parks and wildlife and environment preservation groups. The company is committed to preserving the purity of its brands, investing in green technology and using all-natural and organic ingredients. For more information about Schubros Brewery and its management and values, please visit or call (925) 786-2232.

Media Contact:
Andrea Corry
TopMind PR
(925) 640-5482

Source:Schubros Brewery
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Tags:Craft Beer, Brewing, Beverage, Pale Ale, Craft Brewery, Beer Brewing, Giving Back, Charitable Causes, Core Values
Industry:craft beer, Beer Brewing, Food and beverage
Location:San Ramon - California - United States
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