Hospice Marketing Firm, Anoroc, Launches Brand for North Carolina Healthcare Provider

June 27, 2012 - PRLog -- Raleigh, N.C. (June 13, 2012) – Anoroc Agency, a brand communications, graphic design and social media agency based in Raleigh, N.C. recently launched a full brand identity for Greensboro’s prominent health care organization.

In the creation of the Hospice and Palliative Care of Greensboro brand, Anoroc committed hours of in-depth research to discover what made HPCG unique among similar healthcare organizations. Understanding the organization from internal, as well as external perspectives allowed the hospice marketing firm to develop a strong foundation with which the brand can grow. “Our goal was to create a brand that forged deeper connections with individuals facing advanced illness, as well as their families and caregivers. It was not about merely creating a unique voice for the organization, but developing an identity that would resonate with the community,” said Alex Midgett, creative director, Anoroc.

Key components of the brand are the logo and brand language that were created specifically for Hospice and Palliative Care of Greensboro. The logo represents HPCG’s relentless dedication to advancing end of life care; while brand language moves individuals to feel that they are understood at a deeper level which is an essential component of the healthcare organization/ patient relationship.

HPCG’s brand was designed to connect with patients and their loved ones. The brand encompasses a wealth of information on topics that matter most to people facing advanced illnesses in a language that they can understand. Beyond helping individuals understand hospice, the hospice choice, and their healthcare options, the brand language also supports hospice patients and their family caregivers throughout advanced illness journey. Literature includes information on: caring for loved ones, obtaining support, how to ensure others respect your healthcare decisions and much more.

“We wanted to ensure that the brand worked harmoniously with one HPCG's core values. Fulfilling this goal meant that the brand needed to serve as the compassionate expert for a diverse community that includes patients, family members, physicians and the community. We also focused on engaging all those in the community with relevant information to bridge the knowledge gaps that may be obstacles to choosing hospice care,” said Midgett.

ABOUT ANOROC: Anoroc is the nation’s leading hospice strategy, marketing and branding company with the most prestigious track record in census growth and market share. Anoroc has been helping hospice agencies re-invent, re-emerge and re-position and ultimately stand apart. Visit www.redefininghospice.com, and www.anorocagency.com.