Pay Per Click Club Opens Up July With Discussion on Google Analytics for Business Owners

June 26, 2012 - PRLog -- Pay Per Click Club opens the half part of the year with a monthly meeting on July 10, 2012 at 6:00-9:00pm. Discussion will focus on Google Analytics, the web traffic measurement tool from Google. Bud Gibson, from Eastern Michigan University’s College of Business will be the guest speaker.

The event is one of the monthly “ThinkTank” meetings and is happening at Eastern Michigan University in Livonia, located at 38777 Six Mile Road
Suite 410/411. Gibson, a professor at Computer Information Systems will teach participants how to use Google Analytics, run practical reports and understand its data, and more.

Google Analytics is a powerful tool for measuring online campaign. It can tell when to make some improvements in the website or online campaign to improve user experience. It is P2C2’s aim to make Google Analytics work for its members.

According to Meaghan McCann, owner of Search Ad Marketing and founder of P2C2, "I wanted to provide an environment where Michigan's business owners and professionals could meet to discuss challenges and frustrations, celebrate successes, and get the latest, up-to-date training they need to have a profitable online advertising program."

P2C2 invites entrepreneurs, business owners & professionals who wanted to effectively use Internet advertising for their business to join the group and improve ROI on online advertising.