“#ASKTHEPRPRO” Twitter Chat – PR Flubs Prevention and Treatment - JUNE 27 AT 11AM ET

Unexpected gaffes during interviews are an all too common event in PR. How do you protect your company from "the interview gone wrong" -- or stage a comeback when the boss puts his foot in it with a reporter?
June 26, 2012 - PRLog -- WASHINGTON, D.C., June 26, 2012 – It’s the PR person’s worst nightmare. The boss spills his guts about a new product release, reveals the company is going to miss its numbers this quarter, or worse still, over drinks with a reporter proclaims, “Heck, we’re about to go belly up!”

#AskthePRpro, the Twitter chat created as a public forum for any and all business questions about PR, will examine C-level communications dysfunction in a session on “PR Flub Disorder: Prevention and Treatment.” Date and time: Wednesday June 27 at 11am ET.

“Busy as they are, executives sometimes have no time to properly prepare for an interview – and have even been known to compound the potential danger by turning down media training,” says Jim Crawford, host of #AskthePRpro and founder of Crawford PR. “We in PR have all seen what can go wrong, and the resulting damage to corporate reputation from negative or embarrassing media coverage.”

Topics to be discussed on the June 27 #AskthePRpro:

•   Writing Qs & As that Executives Actually Read
•   Media Training: Experts the Boss Will Listen to
•   It’s Interview Time: Do You Know Where Your CEO is?
•   Intelligent Interview Monitoring: How to Head Off Problems
•   Damage Control: Rein in or Ride Out the Storm?

More information on Crawford PR at www.crawfordpr.com

Media Contact: Kate Schackai, Crawford PR, 202-681-8045, kschackai@crawfordpr.com

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Tags:Tech Pr, Corporate Pr, Pr Strategy, Crisis Communications
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