Virtual Trade Show Network Overhauls Search Engine Concept, Educates and Builds Rapport

Search engines provide no rapport building or educational techniques that we all know are beneficial with the consumer in closing the sale (Remembering Traditional 'Sales 101').
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Phoenix - Arizona - US

June 26, 2012 - PRLog -- Search engines provide no rapport building or educational techniques and do not offer a complete list of industry businesses that may be beneficial in our search. Many times search engines provide us with the companies with top advertising dollars or with information that is unorganized and outdated. We have to dig and dig to extract an array of access links and information we need.

"At, we thought of a search engine as this big messy trade show, and we thought it would be helpful to make it make more sense by turning a messy show into a successful, free 24/7 on line event," says Louis Godin, Virtual Trade Show Community Organizer at, "Today's virtual marketing, networking and advertising options offer little personal attention or customer service. Adding that little personal touch of "Sales 101" (customer service, rapport, and education) to our virtual portfolio can make the difference between a sale or lost business. Virtual trade shows provide a grassroots search engines creation for community and industry professionals -- who better to organize a search engine than a community or industry professional. Someone that knows the local area or industry can recommend professionals within the community or profession. The key to business success is thinking outside the box -- doing what everyone else is doing does not make you stand out as a business professional. Today's virtual marketing, networking and advertising offers no personal attention or customer service to help build rapport and educate the consumer, which the Internet so easily allows us to do."

With, I have created an interactive Internet search engine and networking tools that are based on merit, qualification, rapport building, networking and industry education. Not tools that are based solely on one's marketing budget; just because you have the biggest marketing budget does not mean you are the best selection when it comes to planning an event or travel arrangements. Having worked in the event planning industry for many years, I have found that many local providers do not always have the means or resources to get the word out on their outstanding services and products. Industries such as travel, wedding planning and meeting planning consumers do not always know what they are looking for. They often want various options to meet various budgets. Exhibitors on are based on qualification, not purchase and are approved by the show community organizer before being added to any local show, giving show attendees the best local industry providers.

"Finally a virtual networking, marketing and search concept that makes sense," says Linda Elland, President of A2Z Meetings and Events. "We have many unique wedding, meeting and travel vendors in the central Florida area, Virtual Trade Show system allows us all to network and market each others' services and products in a simple to use online networking and marketing tool. Each exhibitor can promote their business, but more importantly promote themselves as industry professionals. I also like the fact that exhibitors are based on qualification, not purchase, providing opportunity to everyone and not just businesses with large budgets. I think this format is great; word of mouth is still a powerful sales tool! I am very excited to be apart of and would
recommend other meeting planning, wedding planning and travel industry vendor businesses across the U.S. get involved." Virtual trade shows allow the travel and event planning consumer to browse exhibitors and attend show events in the comfort of their own home or office providing additional options and convenience when in the buying process. Virtual trade shows allow flexible online options, similar to attending a brick and mortar trade show, and enable attendees to visit area virtual trade shows and browse exhibitors online without the crowds and lines.

Louis Godin, National Virtual Trade Show Community Orginizer at offers 18 years of experience in the event planning industry and 10 years of Internet Marketing Research and Development. Top 5 finalist for "Marketing Professional of the Year" by Event Solutions Magazine Idea Factory "Spotlight Awards" in 2012 & 2009.Spotlight Awards are an annual awards presentation dedicated to recognizing the best and the brightest event professionals.
Source:Lous Godin -
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Tags:Virtual, Trade, Show, Search, Engine
Industry:Consumer, Business
Location:Phoenix - Arizona - United States
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