June 26, 2012
-- In a major restructuring at Prognosys, Abhishek Yadav, director of the company announced the re-organization of its service offerings around three key areas- Database Marketing, Demand Generation and Digital Marketing- and the creation of new sales function units at Singapore, Bangalore and Mumbai branch offices. These developments will result into creation of new roles for operational division, marketing team and the Managing Director affinity.
The changes mark the next stage in Prognosys quest to become more customer focused with a better approach, in terms of industry's best practices, latest tools & techniques to excel in marketing with extensive coverage across both national & international regions. The company has coverage for most of the APAC / APJ Emerging Markets, with sales representation across India, Singapore, Europe and USA. Prognosys presents itself as the pioneer of Information Management in Asia, which entails to building & managing most comprehensive B2B Database list of 500k companies & 50 Million B2C contact list
With transition now complete, Prognosys Direct is re-structured around three key service offerings, each handled by dedicated managers.
In its Database centric services, Prognosys will offer Database Acquisition & Database Retention solutions. Under Acquisition Solutions division, Company will offer consulting, list management, Prognosys Master B2B lists and third party lists/list brokerage. Database retention will rope in services such as Cleansing/Validation, Merge/Purge, Contacts Enrichment and standardization, CRM analytics & Loyalty Programs, List Append, Data Processing.
Reflecting the importance of quality and smooth execution, Prognosys Demand Generation service will be offered with enhanced functions of Email Marketing, Sales Lead Generation, Lead Nurturing, Managed Services and Closed Loop Model - Marketing
In a major shift towards new media to build brand and communicate with existing and potential customers in the market, Prognosys will facilitate companies with Digital Marketing services incorporating Social Media Marketing, Digital Events, Digital Branding and Brand Buzz Monitoring.
With expansion in its operational coverage, Prognosys Direct expects promising figures in its sales and revenue graph. Speaking on the occasion, director of company, Abhishek Yadav said, "A lot of our existing clients will benefit from broadening of our services. And, we are very hopeful with our expectation of increased turnover as we climb the ladder of strengthening our presence in Asian Pacific Countries."