June 26, 2012
-- [Durango, CO] — Today along the Animas River in Durango, Blue River Fly Company announced immediate availability of Umpqua’s full line of UPG Fly Boxes ,
“Fly fishermen may not have evolved, but fly boxes have with the release of the Weekender, Day Tripper, Midge, Magnum Midge, Streamers, and Flats,” said Jason Adams, Founder of Blue River Fly Co.
The world's highest quality fly fishing flies, need the highest quality boxes. Umpqua Professional Guide (UPG) is a professional line of fly boxes and streamside accessories created for, and designed by, the professional guide and fly fisherman.]We know how valuable a good fly is — whether you've picked one up online at Blue River Fly Co, at your local fly shop, or labored for hours over your own pattern — UPG’s fly boxes will keep them all safe, dry, and secure. UPG’s pros know what’s needed in a good box when a fly fisherman in the stream, wading the big rivers, or stalking bonefish on the flats. Each box is designed with a particular use in mind.
Founded in 2010, Blue River Fly Co is the worldwide leader in premium fly fishing flies and fly fishing gear. The idea for Blue River Fly Company was established on the Animas River in Durango, Colorado in 2006 between founders Bill, Dave and Jason. The vision is to create a company that outfits anglers with premium fly fishing flies and equipment while providing useful, up to date information on how to use that gear and exceeding the customer's expectations with great customer service.
As a company who sells fly fishing flies and gear that is made all over the world, Blue River Fly Co have a strong belief in corporate social responsibility and manufacturers who believe in fair trade. Corporate social responsibility is a broad-based movement in business that encourages companies to take responsibility for the impact their activities have on customers, employees, communities and the environment. Our belief in corporate social responsibility and desire to share our passion of fly fishing with future generations has led us to donate our time, services and 1% of our sales to protect and preserve wild trout habitat and help reverse the steep decline in the environmental health of our planet. We have a strong desire to work with Fair Trade Only manufacturers to ensure our products are produced under safe, fair, legal and humane working conditions.
These values and a desire to share our passion for fly fishing have helped us create a company we're proud to run and work for! Visit Blue River Fly Co at http://www.blueriverflyco.com